Collezione Pininfarina

The Collezione Pininfarina is an elegant and intimate exhibition space that embodies the evolution of the company from its founding to the present day. It reflects a conscious continuity with its roots and a deep commitment to the culture of design and innovation. The Collection stands as a guardian of the Group’s core values and serves as a calling card through which Pininfarina welcomes its guests.

This unique place blends past, present, and future, offering visitors a glimpse into the enduring charm of the Pininfarina brand. On display are some of the most iconic vehicles in the company’s history — from the Cisitalia and Giulietta Spider to the futuristic Sigma Grand Prix and Cambiano concept car.

The heart of the Collection features a layout specifically designed to highlight Pininfarina’s design excellence. Iconographic and interactive panels guide visitors through the company’s milestones, linking historical achievements with future aspirations. This visionary spirit — a defining hallmark of the brand — is evident throughout the exhibition, offering an immersive experience into the legacy and ongoing journey of one of Italy’s most renowned design houses.