The ultimate italian coachbuilder site
The ultimate italian coachbuilder site
The Fiat 600 Moretti Gran Lusso.
The Fiat 600 Moretti Gran Lusso emerged as a symbol of luxury and exclusivity during an era when waiting lists for the standard Fiat 600 were notoriously long. In response to the high demand and limited supply, coachbuilders seized the opportunity to acquire large quantities of Fiat 600 models from the manufacturer in order to built the so called “Elaborate”. Moretti, a prominent name in the world of automotive customization, was among those who transformed these humble vehicles into opulent masterpieces. Introduced in 1955, the Fiat 600 Moretti Gran Lusso embodied sophistication and refinement. Sporting a lavish exterior, it was available in a range of metallic and two-tone paint options, ensuring that each vehicle exuded a unique aura of elegance. One of its most notable features was the elongated pigtails adorning the rear wings, a design element that added a touch of exclusivity to its appearance. Despite its origins as a mass-produced compact car, the Moretti Gran Lusso transcended its humble beginnings to become a symbol of prestige and affluence. Its luxurious enhancements elevated it far above its utilitarian roots, catering to discerning clientele who sought both comfort and style in their automotive pursuits. However, such exclusivity came at a price. With a sticker tag of 1,195,000 lire, the Fiat 600 Moretti Gran Lusso commanded a premium that was nearly double the cost of the standard Fiat 600, which retailed for 590,000 lire. This significant price difference underscored the bespoke craftsmanship and attention to detail that went into the creation of each Moretti Gran Lusso model. In essence, the Fiat 600 Moretti Gran Lusso represented a fusion of practicality and luxury, offering an unparalleled driving experience for those fortunate enough to acquire one. Its legacy endures as a testament to the ingenuity and creativity of the automotive industry during an era defined by innovation and exclusivity.
The Fiat 600 was undoubtedly the car that accompanied Italy through the economic boom. When it was presented it was very popular thanks to its modern lines, the brilliant engine and a cockpit large enough to fit the whole family. The demand for the 600 was so high that Fiat was unable to meet the waiting times, so that many relied on the coachbuilders in order to get its small family car sooner, even at the cost of a higher price.
