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The Maybach Exelero was commissioned by Fulda, a German subsidiary of Goodyear, to test their new Carat Exelero tire range. The Exelero was the second vehicle to serve as a one-off show car for Fulda’s high performance tire range, the first being the Gemballa Extremo in 1996.
The Maybach Exelero was influenced by the Maybach SW 38 and built on the platform of the Maybach 57.
Another important design stipulation from Fulda was that the Maybach Exelero should be able to reach speeds in excess of 350 km/h (217 mph) so that the physical limits of the Exelero tires could be tested. The final design of the Exelero was produced by four students from the Transportation Design School of Pforzheim University of Applied Sciences and assembled by the Turin based coachbuilder Stola. In 2012 u.s. rapper Birdman bought it for 8 million $, today its owned by a privat german collector.
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