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Celebrating the Art of Italian Coachbuilding

Elegance on Wheels: The Grand History of the Concours d’Elegance

The concours d’elegance (French for “competition of elegance”) began as a rolling aristocratic fashion show. Long before cars existed, 17th-century Parisian blue-bloods paraded their ornate horse-drawn carriages in the city’s manicured parks. As the age of horsepower gave way to horsepower of a mechanical sort, the contests transformed into competitions between owners of extremely expensive automobiles. It was less about speed and more about style: finely crafted coaches—and later cars—were paraded alongside impeccably dressed ladies and gentlemen, with judges taking stock of every shimmering detail.

The History of Italian Coachbuilders

Italian coachbuilders have long been the pioneers of automotive design, known for blending art and engineering in a way that no other country has replicated. From iconic brands like Pininfarina and Bertone to lesser-known but equally significant names, Italy’s carrozzerie (coachbuilders) have shaped the world of automotive elegance and innovation.