The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
Cadillac Villa
The Cadillac Villa concept car by Bertone.
Vehicle Overview
The Cadillac Villa, unveiled by the Italian coachbuilder Bertone at the 2005 Geneva Motor Show, stands as a bold concept vehicle based on the SRX platform. Its most striking feature was its innovative door design: all four doors and the roof were crafted entirely from plexiglass. The front doors and roof quarters swung upwards towards the front, while the rear doors opened upwards towards the rear, creating a dramatic and futuristic entry experience. Inside, the Cadillac Villa offered a luxurious environment that epitomized automotive extravagance. Despite its awe-inspiring design and luxurious interior, the Villa was never intended for series production. For Bertone, the essence of a concept car like the Villa has always been about challenging expectations and pushing the boundaries of automotive design. According to Bertone, the Villa concept aimed to rebel against the homogeneity of contemporary car design, seeking to redefine the relationship between design and emotion. By breaking established norms, Bertone saw an opportunity for creative expression and innovation. The Villa reimagined the concept of the future automobile with a fresh perspective, emphasizing exterior design elements such as the “crystal bubble” doors made from laminated glass with triple curvature for a spectacular visual effect. Moreover, the Villa embraced a minimalist approach inspired by contemporary architecture, where luxury emerges from minimalist choices and innovative spatial definitions. This philosophy guided the design to prioritize sleek lines and functionality over traditional automotive adornments, promoting a modern sense of well-being. The concept extended beyond physical speed to virtual connectivity, highlighting the integration of advanced onboard technologies like LCD displays replacing traditional dashboards and the absence of conventional rearview mirrors. These features enabled occupants to connect with the outside world, work, or enjoy entertainment seamlessly while traveling. In essence, the Cadillac Villa by Bertone represented a visionary interpretation of future automotive design, blending cutting-edge technology with avant-garde aesthetics to provoke thought and redefine the boundaries of automotive luxury and innovation.
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Technical Specifications
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Body
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Year2005
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MakeCadillac
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ModelVilla
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CoachbuilderBertone
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Engine TypeV8
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DesignerGiuliano Biasio
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