The story of Ghia – part 1
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
Fiat 1100-103 Quotidiana Ghia
The Fiat 1100-103 Quotidiana by Carrozzeria Ghia.
Vehicle Overview
The Fiat 1100-103 Quotidiana by Carrozzeria Ghia constitutes a singular manifestation of mid-century Italian coachbuilding, realized upon the structural and mechanical foundations of the Fiat 1100-103. Introduced in 1953, the 1100-103 marked a significant evolution in Fiat’s compact saloon offerings, embracing monocoque construction and revised suspension geometry. It offered an unassuming yet competent platform, one that lent itself naturally to interpretation by independent carrozzerie. Ghia, by this period firmly established within the pantheon of Italian design houses, approached the 1100-103 with the intention of reconciling utilitarian purpose with bespoke aesthetic refinement. The resultant Quotidiana was not a vehicle conceived for ostentation, but rather for a discerning clientele seeking stylistic distinction within the framework of everyday use. The bodywork retained the broad proportions of the factory model, yet bore evidence of subtle intervention in line treatment, surface transitions, and the integration of trim elements. The nomenclature “Quotidiana,” suggestive of the quotidian or day-to-day, underscored this aspiration toward elegance without excess. Production was limited, as was customary for such endeavours, with each example likely bearing minor divergences in execution. These vehicles were assembled by hand, often to order, and their interiors furnished with materials and details exceeding those of the standard series production. This mode of manufacture placed the Quotidiana in a category distinct from the mass-produced automobile, without aspiring to the domain of the grand tourer or performance coupé. The Fiat 1100-103 Quotidiana occupies a peripheral yet illustrative position within automotive historiography. It reflects a moment when industrial standardization coexisted with the last vestiges of artisanal coachwork. In this context, the car does not assert itself as an innovation in technology or performance, but as a curated object, expressive of a specific cultural and economic milieu. In contemporary retrospection, surviving examples function as documentary artefacts, offering insight into post-war Italian design sensibilities and the transitional character of mid-twentieth-century motoring.
Technical Specifications
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Body
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Year1953
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MakeFiat
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Model1100-103
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CoachbuilderGhia
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