Celebrating the Art of Italian Coachbuilding
Celebrating the Art of Italian Coachbuilding
The Fiat 500 S Moretti fuoriserie.
The Fiat 500 S Moretti represents a distinguished collaboration between the iconic Fiat 500 and the renowned coachbuilder Moretti of Turin. Renowned for their craftsmanship and attention to detail, the coachbuilder elevated the Fiat 500 to new heights of luxury and sophistication. In a striking Azzurro acquamarine hue, the Moretti 500 exuded elegance and style, accentuated by its two-tone beige interior. Moretti’s expert touch transformed the 500 into a symbol of refinement, both inside and out. During that era, it was common for various coachbuilders to offer their own interpretations of the 500, the so called “elaborata” versions, each adding unique touches to enhance its appeal. Moretti’s version distinguished itself with chrome elements adorning the exterior and special body paint that exuded timeless charm. Inside the cabin, custom steering wheels and meticulously crafted seat covers added a touch of exclusivity and comfort, ensuring that every journey in the Fiat 500 S Moretti was a delightful experience. This collaboration between Fiat and Moretti exemplifies the artistry and creativity that characterized Italian automotive design during that period. The 500 S Moretti stands as a testament to the enduring legacy of two celebrated names in the automotive industry, embodying the spirit of Italian elegance and craftsmanship.
Moretti Motor Company was founded in 1925 by Giovanni Moretti in order to design and build motorcycles, both of his own design and with agreements with other companies. Using the same motorcycle engines, Giovanni Moretti also dabbled in microcars in the late 1920s and early 1930s…
