The story of Ghia – part 1
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
The Ford Marbella concept car by Ghia.
The Ford Marbella was a concept car created in 1974 by Carrozzeria Ghia, the Italian design house owned by Ford at the time. Developed as a styling exercise, the Marbella explored the design possibilities of a four-seater coupé based on the underpinnings of the European Ford Granada. It was conceived during a period when Ford encouraged its international subsidiaries to propose bold and innovative design ideas for potential use in global markets. The Marbella featured a 2+2 configuration and was designed by Filippo Sapino, at Ghia responsible for numerous concept vehicles during the 1970s. The car’s proportions were low and sleek, with a sharply sloping fastback roofline and clean, linear surfacing. The front fascia presented a minimalist treatment of the grille and headlamp assembly, while the rear design was integrated with a subtle ducktail and horizontal tail lights spanning the width of the car. Mechanically, the Marbella utilized the chassis and drivetrain components of the Ford Granada, including its front-engine, rear-wheel-drive layout. Though no technical modifications were introduced, the concept was fully functional and drivable, intended to be more than a static showpiece. The interior followed a contemporary European design sensibility, offering four individual seats, simple instrumentation, and modest luxury touches consistent with mid-range executive cars of the period. The Marbella debuted at various international auto shows in 1974, including the Turin and Geneva motor shows. It attracted attention for its elegant proportions and potential market viability, yet Ford ultimately decided not to pursue production. As a result, the Marbella remained a one-off prototype. The Ford Marbella stands as an example of Ford’s creative partnership with Ghia and its willingness to invest in speculative design studies during the 1970s. It contributed to the broader evolution of Ford’s European design language, influencing subsequent models in subtle but visible ways.
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
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A Ford Ghia version of the Fiat 130 coupe