The story of Zagato Milano
The 1910s: Aeronautics Ugo Zagato was born in Gavello, near Rovigo, on June 25, 1890. He began his coachbuilding career in 1919 when he…
The Lancia Flavia Sport Prototype
The Lancia Flavia Sport Prototype is one of those rare cars that looks like it came from an alternate timeline—one where designers had a little more fun and weren’t afraid to experiment. Created by Zagato Milano, this pre-production version took Lancia’s already unique Flavia Sport and gave it a few unexpected twists. The most noticeable? A rear mudguard that partially covers the tire. Now, if you’re wondering why someone would cover part of a wheel, you’re not alone. It’s one of those classic Zagato touches—equal parts aerodynamics, design eccentricity, and a bit of “because we can.” Some say it was meant to reduce drag, while others speculate it was simply for style. Either way, it gave the Flavia Sport Prototype a distinctive look, as if it was always slightly winking at you from the rear. The Flavia Sport itself was already an unusual creature. Lancia, known for its technical brilliance and engineering-first mentality, partnered with Zagato, a coachbuilder famous for lightweight, aerodynamic designs that often bordered on the unconventional. The result was a car that looked like it was designed by someone who loved speed but also had a soft spot for futuristic bubble helmets. It had a rounded, almost spaceship-like appearance, with an avant-garde, asymmetric grille and a curved windshield that seemed to wrap around the driver. But while the production version of the Flavia Sport eventually went on sale without the rear wheel cover, this prototype stands as a fascinating glimpse into what might have been. Would it have made changing a flat tire a nightmare? Probably. Would it have added a little extra flair to an already quirky car? Absolutely. In the end, this pre-production Flavia Sport is a perfect example of Zagato’s fearless creativity—a company that never shied away from being different. Whether it was practical or not, it certainly made a statement. And isn’t that what great car design is all about?
The 1910s: Aeronautics Ugo Zagato was born in Gavello, near Rovigo, on June 25, 1890. He began his coachbuilding career in 1919 when he…
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