The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Volvo 780, an elegant, top of the range model, was produced by the Swedish manufacturer in 1985. The 780 project, however, really began in 1981 from a Volvo idea, which Bertone reworked to create a more sporty feel. The final version was a combination of the two designs: a sporty Bertone concept with a Volvo-style family dimension.
Designed by Bertone, the Volvo 780 was destined for the US market, as its styling shows: imposing size, classic lines and wide headlamps. The Volvo 780 marked another stage in the productive growth of Bertone: the production of a model not entirely designed by the company. Four engine sizes were fitted: three petrol engines at 2000, 2300 and 2800 cc. and a 2400 cc. Diesel. From 1985 to 1991 the Grugliasco factory manufactured over 9,000 units, which were shipped to the five continents.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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