The Fiat Bravo Concept cars, unveiled in 1996, showcased the creative prowess of Italian coachbuilders invited by Fiat to reinterpret their new model. Following the tradition set by previous Fiat designs like the Cinquecento and Punto, the Turin Motor Show served as a vibrant platform for these innovations. Out of 25 concept cars debuting at the event, 17 were based on the new Fiat models. Among these, ten were ‘official’ Fiat-sponsored concepts displayed as a group, while seven represented independent, unofficial interpretations by various coachbuilders.