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Ares Design announces its new S1 Project

Luxury Italian coachbuilder ARES has revealed a full scale model of the newest addition to the ARES family – a jaw-dropping, low-profiled supercar – S1 Project.

The car, wholly designed by the Italian company, was conceived from a simple brief from ARES’s product team; a car to comprise hypercar design, supercar performance and a sportscar price tag. The result is the ultimate study of bespoke design perfection.

The mesmerising exterior was created by ARES‘s Centro Stile, employing extensive CFD studies to ensure ultimate aerodynamic performance and stability. Created from hand-crafted carbon fibre body panels, the car’s dramatic low-profile silhouette, curvaceous wheel arches, low front splitter and forward-sitting cockpit give the car an aggressive but flowing stance while producing maximum downforce and minimum aerodynamic resistance.

Its sleek design and performance are enhanced by its dynamic rear spoiler and the eye-catching exhaust exiting the bonnet – leaving the rear extractor area free and clean.

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

Underpinned by double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control, S1 Project will deliver a potent yet uncomplicated drive for its owners.

Inside, the car’s interior reveals the use of essential and minimal yet elegant lines, creating a 3D effect enveloping both driver and passenger with the car’s HMI contained within the central console and dashboard. Styling and materials will be the remit of ARES Design’s artisanal craftsmen. They will finish the forward-sitting cockpit using the finest Alcantara, Napa leather and carbon fibre and aluminium panels to create a stunning, yet functional, ambience.

Dany Bahar, ARES Co-Founder, commented: “We are delighted to announce this car, as it marks a new chapter for ARES as it is the first car wholly designed by our team at ARES. We did extensive research with our clients and potential clients to find out what they really wanted in a supercar and, time and again, it came back to them wanting to enjoy driving a car; to have fun and not to be worried about power that supercars have. So, we set about achieving that. The aim was not to produce the fastest, the lightest or the most technologically advanced supercar; we want to produce a car that our clients want, that is simple and fun to drive and looks simply stunning and with the S1 Project I know we will have achieved just that.”

Twenty-four S1 Project coupés will be built to order, with production commencing January 2021.

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At the prestigious Auto China 2024 event in Beijing, car enthusiasts and industry insiders alike were treated to a groundbreaking revelation: the world premiere of Italdesign’s Quintessenza. Representing a fusion of human ingenuity and natural inspiration, the Quintessenza embodies a harmonious relationship between humans and the elements, offering a fresh perspective on automotive design and functionality.

Rooted in a human-centric approach, the Quintessenza project places individuals at the forefront, both as creators and users. From design conception to construction, humans drive every aspect of the Quintessenza’s development. As users, they engage with the vehicle to connect with nature’s diverse elements, fostering a profound sense of connection and agency.

Drawing on over five decades of Italdesign’s heritage, the Quintessenza’s design philosophy integrates flexibility, freedom, sportiness, and duality. It encapsulates the Italian essence of design as a universal expression, seamlessly merging technology with human-machine interaction while incorporating natural elements to bridge the gap between occupants and the outside world.

Positioned to cater to adventurous individuals seeking urban functionality and a deeper connection with nature, the Quintessenza falls within the performance pick-up and sport activity vehicle category, offering versatility and excitement on and off the road.

Exterior-wise, the Quintessenza boasts a dual nature, blending the dynamic prowess of a GT with the versatile adaptability of a pick-up truck. Its design intricately balances sporty aesthetics with practical functionality, featuring muscular yet fluid lines that emphasize its dual-purpose capabilities. The vehicle’s front exudes a sporty GT vibe, while the rear emphasizes usability akin to pick-up trucks and off-road vehicles.

The exterior design showcases innovative aerodynamic features, including an active splitter system that adjusts based on driving conditions to optimize downforce and cooling. Moreover, the incorporation of natural fiber composite elements enhances both strength and aesthetics, underscoring Italdesign’s commitment to marrying form with function.

Internally, the Quintessenza continues its human-centric approach, boasting a minimalist yet functional interior design. A floating central dashboard, adorned with marble-based fabric, seamlessly integrates air conditioning and human-machine interface controls, offering a futuristic yet intuitive user experience. Advanced haptic technology embedded in upholstery further enhances usability, integrating vehicle controls into the console for effortless access.

The Quintessenza’s user experience extends beyond conventional boundaries, with nearly all onboard features customizable via smartphones. Through a dedicated app, drivers can personalize their driving experience, from interior lighting to audio preferences, further enhancing the vehicle’s allure as a personalized extension of the individual.

In line with the “never lost” concept, the Quintessenza’s UX-UI interface ensures occupants remain seamlessly connected with their surroundings. Through dynamic projections, passengers are continuously informed about the vehicle’s location and destination, fostering a sense of security and adventure.

The Quintessenza’s debut at Auto China 2024 heralds a new era of automotive innovation, where human creativity converges with natural inspiration to redefine the driving experience. As Italdesign continues to push the boundaries of design and functionality, the Quintessenza stands as a testament to the enduring bond between humans, nature, and automotive excellence.