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News23 January 2023 by Andreas 1621 Viewed

Ares Design announces its new S1 Project

Luxury Italian coachbuilder ARES has revealed a full scale model of the newest addition to the ARES family – a jaw-dropping, low-profiled supercar – S1 Project.

The car, wholly designed by the Italian company, was conceived from a simple brief from ARES’s product team; a car to comprise hypercar design, supercar performance and a sportscar price tag. The result is the ultimate study of bespoke design perfection.

The mesmerising exterior was created by ARES‘s Centro Stile, employing extensive CFD studies to ensure ultimate aerodynamic performance and stability. Created from hand-crafted carbon fibre body panels, the car’s dramatic low-profile silhouette, curvaceous wheel arches, low front splitter and forward-sitting cockpit give the car an aggressive but flowing stance while producing maximum downforce and minimum aerodynamic resistance.

Its sleek design and performance are enhanced by its dynamic rear spoiler and the eye-catching exhaust exiting the bonnet – leaving the rear extractor area free and clean.

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

Underpinned by double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control, S1 Project will deliver a potent yet uncomplicated drive for its owners.

Inside, the car’s interior reveals the use of essential and minimal yet elegant lines, creating a 3D effect enveloping both driver and passenger with the car’s HMI contained within the central console and dashboard. Styling and materials will be the remit of ARES Design’s artisanal craftsmen. They will finish the forward-sitting cockpit using the finest Alcantara, Napa leather and carbon fibre and aluminium panels to create a stunning, yet functional, ambience.

Dany Bahar, ARES Co-Founder, commented: “We are delighted to announce this car, as it marks a new chapter for ARES as it is the first car wholly designed by our team at ARES. We did extensive research with our clients and potential clients to find out what they really wanted in a supercar and, time and again, it came back to them wanting to enjoy driving a car; to have fun and not to be worried about power that supercars have. So, we set about achieving that. The aim was not to produce the fastest, the lightest or the most technologically advanced supercar; we want to produce a car that our clients want, that is simple and fun to drive and looks simply stunning and with the S1 Project I know we will have achieved just that.”

Twenty-four S1 Project coupés will be built to order, with production commencing January 2021.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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history of maserati

Maserati is an all-time legend when it comes to luxury sports vehicles and is one of the most well-known brands on the planet. Founded by three brothers in Bologna, Italy in 1914, the Maserati brand has stood the test of time. Producing some of the finest cars around, the brand is best known for its luxury cars, race cars and grand tourers which all offer sleek designs, a powerful engine, and advanced technology.

While Maserati have a rich racing history, producing exclusively race cars in the early days, their expansion into luxury road cars marked the brands expansion into a wider range of markets. Today, the Italian brand is headquartered in Modena, Italy, in which the striking trident logo pays tribute to the Neptune fountain in Bologna and is a reminder of the strength and vigor of the brand and its origins.

The history of Maserati

Below, we’ll take a further look at home Maserati grew to become a distinct brand that will go down in history.

Rooted in a passion for automotive engineering, Maserati was founded by three brothers, whose father was a railroad worker. Alfieri, Ettore and Ernesto Maserati were gifted engineers and were intrigued by powerful automotive engines and the mechanics that powered them.

While the brothers initially began producing spark plugs, their activity shifted towards race cars at the end of World War I. From this point on, the legend of Maserati grown into the phenomenon it is today.

Maserati’s influence on the world stage

Today, statistics show that the US is the largest purchaser of Maseratis. In 2023, vehicle sales reached around 8,000 units, while on average the brand sells 7,500 each year in the US. For those purchasing such luxury, its vital to give the car its full glory by maintaining the vehicle and purchasing only the highest quality parts.

Maserati owners can purchase tires online at a nationwide quality store that ensures the Maserati vehicle will continue to live up to its title.

The earliest racing success

One of the earliest performance models created by the Maserati brothers was the Tipo 26 which both featured and triumphed in the 1926 Targa Florio. This significant victory marked the first success for Maserati in the race car world, signaling their great potential in competitive racing.

Since then, Maserati have gone on to feature in several Grand Prix and World Championship races. With the help of Juan Manuel Fangio, Maserati soared to success and have had many feats thanks to the excellence of Maserati combined with Fangio’s skill behind the wheel.

Aside from circuit racing, Maserati’s reach has extended to the US where they have been involved in iconic American races like the Indianapolis 500. It is here that Maserati really secured their position on the world stage, demonstrating their ability to compete and win in some of the world’s top racing events.

The latest Maserati models

As of 2024, Maserati produce sports cars, SUV’s and luxury Sedans. Some of their top models currently include the GranCabrio, described as a balance of tradition and innovation. The car also features a racer style cockpit, the Maserati Intelligence Assistant (MIA), and the most impressive hand-crafted features, from next level sound, to a 571 HP, and 2.7 second acceleration.

Other top models include the MC20, which is a super sports car that pushes the boundaries of time. As one of the most exotic models in the range, the MC20 features perfectly sculptured engineering, as well as a sleek and elegant, yet muscular build.

Overall Maserati is one of the strongest automotive brands on the planet and has an unshakable presence across the globe. From their one of a kind, powerful and always successful race cars, to their luxury road models that take every day driving to a whole new level, nothing quite beats the elegance and vigor of the Maserati brand.

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