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Ares Design announces its new S1 Project

Luxury Italian coachbuilder ARES has revealed a full scale model of the newest addition to the ARES family – a jaw-dropping, low-profiled supercar – S1 Project.

The car, wholly designed by the Italian company, was conceived from a simple brief from ARES’s product team; a car to comprise hypercar design, supercar performance and a sportscar price tag. The result is the ultimate study of bespoke design perfection.

The mesmerising exterior was created by ARES‘s Centro Stile, employing extensive CFD studies to ensure ultimate aerodynamic performance and stability. Created from hand-crafted carbon fibre body panels, the car’s dramatic low-profile silhouette, curvaceous wheel arches, low front splitter and forward-sitting cockpit give the car an aggressive but flowing stance while producing maximum downforce and minimum aerodynamic resistance.

Its sleek design and performance are enhanced by its dynamic rear spoiler and the eye-catching exhaust exiting the bonnet – leaving the rear extractor area free and clean.

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

At its heart, S1 Project is powered by a naturally aspirated V8 powerplant. With maximum of 8,800rpm the car’s powerful acceleration will produce an anticipated 0 -100kph in 2.7s along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission, an ARES Design-tuned ECU and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

Underpinned by double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control, S1 Project will deliver a potent yet uncomplicated drive for its owners.

Inside, the car’s interior reveals the use of essential and minimal yet elegant lines, creating a 3D effect enveloping both driver and passenger with the car’s HMI contained within the central console and dashboard. Styling and materials will be the remit of ARES Design’s artisanal craftsmen. They will finish the forward-sitting cockpit using the finest Alcantara, Napa leather and carbon fibre and aluminium panels to create a stunning, yet functional, ambience.

Dany Bahar, ARES Co-Founder, commented: “We are delighted to announce this car, as it marks a new chapter for ARES as it is the first car wholly designed by our team at ARES. We did extensive research with our clients and potential clients to find out what they really wanted in a supercar and, time and again, it came back to them wanting to enjoy driving a car; to have fun and not to be worried about power that supercars have. So, we set about achieving that. The aim was not to produce the fastest, the lightest or the most technologically advanced supercar; we want to produce a car that our clients want, that is simple and fun to drive and looks simply stunning and with the S1 Project I know we will have achieved just that.”

Twenty-four S1 Project coupés will be built to order, with production commencing January 2021.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.