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Celebrating the Art of Italian Coachbuilding

1994 Torino

April 20, 1996 – May 1, 1996

Introduce

The 65th Turin Motor Show, held from April 20 to May 1, 1994, at the Lingotto exhibition center, was a significant event in Italian automotive design. Fiat’s initiative to invite renowned Italian coachbuilders to reinterpret the newly launched Fiat Punto resulted in a series of innovative concept cars that showcased the versatility of the Punto platform.

Among the standout concepts was the Fiat Punto Racer by Bertone, a refined coupé that paid homage to the 1966 Fiat 850 Spider Racer. Boneschi introduced the Doblone, a six-wheeled pickup truck that emphasized utility and adaptability. Coggiola’s Punto Surf was a sporty two-seater pickup aimed at young, active drivers, blending practicality with dynamic styling. I.DE.A Institute’s Lampo featured a cab-forward design with a pressed aluminum body, highlighting innovative materials and aerodynamics. Italdesign’s Firepoint combined a transparent dome-shaped roof with gull-wing windows, merging futuristic design with performance. Maggiora’s Scia was a barchetta concept that pushed nautical design themes to their limits. Pininfarina’s Spunto merged the practicality of a saloon with the sleek lines of a coupé, catering to a younger demographic. Zagato’s Punto Sport Monomille revived the historic partnership between Zagato and Fiat Abarth, focusing on driving performance and minimalism.

Beyond the Punto-based concepts, Fioravanti presented the Sensiva, a hybrid sports car emphasizing ecological innovation and featuring patented sensitive tires. Opac unveiled a Maserati-based concept, a unique interpretation that combined the structural and mechanical elements of the Maserati Spyder with the powerful 3.2-liter V8 engine from the Shamal.

The 1994 Turin Motor Show highlighted the creativity and ingenuity of Italian automotive design, offering a glimpse into the future of compact vehicles and reaffirming Italy’s position at the forefront of automotive innovation.

PARTICIPANTS Total Participants (16)

Fiat Punto
1993

Fiat Punto

Car Design Award Production
1
  • 1994 Car Design Award Production
Compasso d’Oro
1
  • 1995 Compasso d’Oro
Goldenes Lenkrad
1
  • 1993 Goldenes Lenkrad
  • Mileage n/a