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Virgil Exner’s “Revival Cars” Design Concept: A Tribute to Automotive Legends

virgil exner revival cars

In the rich tapestry of automotive history, few individuals have left as profound a mark as Virgil Exner. Revered for his visionary designs and groundbreaking concepts, Exner’s legacy continues to inspire generations of automotive enthusiasts and designers alike. Among his many contributions to the world of automobiles, one of the most intriguing chapters is undoubtedly his series of “Revival Cars” – a collection of designs that breathed new life into classic marques from bygone eras.

The Genesis of Exner's Revival Cars

Exner’s fascination with automotive history and innovative design led to the concept of “Revival Cars” in the early 1960s. Inspired by classic automobiles’ timeless elegance, Exner and his son, Virgil Exner Jr., collaborated to reimagine iconic marques for the modern era. The Plymouth XNR, crafted by Carrozzeria Ghia, likely served as a precursor to Exner’s vision. His goal was to honor automotive legends while pushing design and engineering boundaries. The Revival Cars concept blended nostalgia with innovation, capturing the spirit of classic automobiles while charting a course toward the future.

The Bugatti T101C Roadster Ghia: A Fusion of Legends

One of Exner’s crowning achievements in the realm of automotive design was the Bugatti T101C Roadster Ghia. Conceived in 1966, this masterpiece was the result of a collaboration between Exner, Bugatti, and the esteemed coachbuilder Ghia. With its sleek lines, graceful curves, and exquisite detailing, the T101C Roadster Ghia captured the essence of Bugatti’s storied legacy while incorporating Exner’s signature flair.

Constructed on a shortened Bugatti chassis and powered by a potent engine, the T101C Roadster Ghia was a testament to Exner’s meticulous attention to detail and his unwavering commitment to craftsmanship. Its debut at the Turin Auto Salon in 1965 marked a triumphant moment in automotive history, showcasing the timeless allure of Exner’s Revival Cars.

The Duesenberg Model D: A Resurrected Icon

In a bold nod to the golden age of luxury motoring, Exner conceived the Duesenberg Model D in 1966, resurrecting the iconic marque with modern sensibilities. Partnering with Carrozzeria Ghia, Exner breathed new life into the Duesenberg legacy, blending classic styling cues with contemporary engineering.

Featuring a potent V-8 engine, sumptuous coachwork, and a host of luxurious amenities, the Model D promised to uphold Duesenberg’s tradition of excellence. Despite garnering significant interest from automotive enthusiasts and celebrities alike, the project ultimately succumbed to financial challenges, leaving behind a tantalizing glimpse of what might have been.

The Mercer-Cobra Roadster: A Fusion of Tradition and Innovation

Exner’s reverence for automotive history found expression in the Mercer-Cobra Roadster, a fusion of classic aesthetics and modern performance. Drawing inspiration from the timeless designs of yesteryear, Exner and his son embarked on a quest to reimagine the iconic Mercer for a new generation.

Teaming up with Caroll Shelby and Carrozzeria Sibona-Basano, Exner realized his vision with meticulous attention to detail. Adorned with brass and copper accents, the Mercer-Cobra Roadster evoked the glamour of a bygone era while embracing contemporary engineering principles. Though its production was limited, its legacy endures as a testament to Exner’s enduring influence on automotive design.

Stutz Blackhawk: The Epitome of Luxury and Exclusivity

Hyman Ltd

Exner’s penchant for revivalism reached its zenith with the Stutz Blackhawk, a modern reinterpretation of the iconic American marque. Partnering with investor James O’Donnell, Exner set out to resurrect Stutz’s legacy with a blend of American power and Italian craftsmanship.

The result was a breathtaking grand tourer, characterized by its distinctive split-windshield design and luxurious appointments. Handcrafted by Carrozzeria Padane using Pontiac Grand Prix chassis, the Stutz Blackhawk epitomized exclusivity and sophistication. Though its initial production run was limited, its impact reverberated throughout the automotive world, cementing Exner’s status as a visionary designer.

Legacy and Impact

In conclusion, Virgil Exner’s “Revival Cars” stand as a testament to his enduring legacy and innovative spirit. By reimagining classic automobiles for the modern era, Exner paid homage to automotive legends while pushing the boundaries of design and engineering. Though his creations may have been few in number, their influence continues to resonate, inspiring generations of designers and enthusiasts alike. Exner’s Revival Cars remain an enduring tribute to the timeless allure of automotive craftsmanship and the enduring appeal of classic design.

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British carmaker Morgan, in partnership with renowned Italian design house Pininfarina, has completed the first two units of the highly anticipated Midsummer model at its historic Pickersleigh Road factory. These cars, destined for the UK and Germany, are the first to roll off the production line from a limited series of just 50 hand-built examples.

The Midsummer is a celebration of classic European barchetta designs, paying homage to the golden era of open-top sports cars that once dominated the roads of Europe. A true testament to the art of coachbuilding, each Midsummer represents not just a car but a masterful blend of craftsmanship and design, highlighting the enduring capabilities of Morgan’s skilled artisans.

Morgan’s collaboration with Pininfarina, famous for its iconic automotive creations, has resulted in a reinterpretation of the timeless Morgan silhouette. The two companies have merged their rich design heritages to craft the Midsummer as both a tribute to tradition and a forward-looking statement in the world of bespoke automobiles.

In a nod to Pininfarina’s storied design legacy, the Midsummer proudly wears the exclusive “fuoriserie Pininfarina” badge, a mark previously seen on prestigious models such as the BMW Lusso Coupé and the Ferrari Sergio. This badge signifies a select group of vehicles that embody the highest levels of custom automotive craftsmanship and design refinement.

Morgan’s Pickersleigh Road factory, where these first two Midsummer units were completed, has long been known as a hub of traditional car-building techniques. Despite its history, the factory remains at the cutting edge of bespoke automobile production, blending old-world craftsmanship with modern technology.

With the first two Midsummers now heading to the UK and German markets, Morgan and Pininfarina have set the stage for what will undoubtedly become one of the most sought-after collector’s items of the automotive world. The exclusivity of only 50 cars being produced adds to its allure, ensuring that the Midsummer will be a jewel in any garage it graces.