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Hyundai Pony Coupé, the lost prototype returns after 50 years rebuilt by Giugiaro

The remake of the 1974 concept was presented at Lake Como: ‘It re-establishes a strong link with our past’, explains the president of the Korean group

Hyundai’s return to the future is called the Pony Coupé, a 1970s prototype designed by Giorgetto Giugiaro that was lost and has now been rebuilt from scratch with the same features as the original. The concept car was unveiled in 1974 at the Turin Motor Show and Hyundai asked GFG Style – Giorgetto and Fabrizio Giugiaro’s automotive design company – to faithfully reconstruct it. “The aim of this project was to re-establish a strong link with the past and with a car, the Pony, that for Hyundai has been a symbol of style, marking the beginning of our history,” said Chung Eui-sun President of Hyundai and grandson of the company’s founder during the model’s unveiling at Lake Como.

Designed and hand-built

No technological means were used to make it: ‘We recreated this model from scratch,’ explains Giorgetto Giugiaro. “Everything was done as in the past: the classic form plan was used, the drawing and construction was done by hand, giving shape to the aluminium sheets.” At 4.08 metres long, the rebuilt Pony Coupé is identical to the original from fifty years ago: in 1974 it would have been considered a mid-size model, but today’s cars are so big (thanks to the addition of interior space and safety features) that it is now the size of a hatchback. According to Hyundai, this project marks the debut of the Hyundai Reunion, a new platform that connects people and models to showcase the heritage of the South Korean brand.

Geometric and fluid lines

The concept has a 1.2-litre, 82-horsepower four-cylinder engine and rear-wheel drive and has retained the typical wedge shape that characterised cars of the 1970s, with flowing geometric lines, a sleek roofline and unadorned surfaces. “These are all styling elements that can be found on our current cars such as the Ioniq 5 and the N Vision 74 hydrogen-powered super sports prototype,” explains SangYup Lee, Hyundai’s head of design.

Pony, the car that motorised Korea

Hyundai’s founding chairman, Chung Ju-young, was instrumental in rebuilding South Korea’s economy and industry after the Korean War. The Pony Coupé was never produced, but in 1975, with the help of Giugiaro, the Korean manufacturer launched the Pony hatchback. Some 685,800 units were built until 1986. The idea of making a mass-produced Pony Coupé was abandoned in 1979 despite the fact that production was planned for Europe and North America and $80 million had already been spent on tooling – an enormous sum for the time.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.