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Hyundai Pony Coupé, the lost prototype returns after 50 years rebuilt by Giugiaro

The remake of the 1974 concept was presented at Lake Como: ‘It re-establishes a strong link with our past’, explains the president of the Korean group

Hyundai’s return to the future is called the Pony Coupé, a 1970s prototype designed by Giorgetto Giugiaro that was lost and has now been rebuilt from scratch with the same features as the original. The concept car was unveiled in 1974 at the Turin Motor Show and Hyundai asked GFG Style – Giorgetto and Fabrizio Giugiaro’s automotive design company – to faithfully reconstruct it. “The aim of this project was to re-establish a strong link with the past and with a car, the Pony, that for Hyundai has been a symbol of style, marking the beginning of our history,” said Chung Eui-sun President of Hyundai and grandson of the company’s founder during the model’s unveiling at Lake Como.

Designed and hand-built

No technological means were used to make it: ‘We recreated this model from scratch,’ explains Giorgetto Giugiaro. “Everything was done as in the past: the classic form plan was used, the drawing and construction was done by hand, giving shape to the aluminium sheets.” At 4.08 metres long, the rebuilt Pony Coupé is identical to the original from fifty years ago: in 1974 it would have been considered a mid-size model, but today’s cars are so big (thanks to the addition of interior space and safety features) that it is now the size of a hatchback. According to Hyundai, this project marks the debut of the Hyundai Reunion, a new platform that connects people and models to showcase the heritage of the South Korean brand.

Geometric and fluid lines

The concept has a 1.2-litre, 82-horsepower four-cylinder engine and rear-wheel drive and has retained the typical wedge shape that characterised cars of the 1970s, with flowing geometric lines, a sleek roofline and unadorned surfaces. “These are all styling elements that can be found on our current cars such as the Ioniq 5 and the N Vision 74 hydrogen-powered super sports prototype,” explains SangYup Lee, Hyundai’s head of design.

Pony, the car that motorised Korea

Hyundai’s founding chairman, Chung Ju-young, was instrumental in rebuilding South Korea’s economy and industry after the Korean War. The Pony Coupé was never produced, but in 1975, with the help of Giugiaro, the Korean manufacturer launched the Pony hatchback. Some 685,800 units were built until 1986. The idea of making a mass-produced Pony Coupé was abandoned in 1979 despite the fact that production was planned for Europe and North America and $80 million had already been spent on tooling – an enormous sum for the time.

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The Automobili Pininfarina PURA Vision design concept has secured the esteemed Red Dot Award: Design Concept 2024, solidifying its position as one of the most innovative and groundbreaking automotive designs of the year.

The Red Dot Award is widely recognised as a global symbol of design excellence, with a jury of designers, professors, and journalists meticulously evaluating entries for innovation, design quality, and creative vision. PURA Vision’s selection as the winner of the Design Concept category underscores its impressive design language and futuristic vision.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, commented: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”

This victory follows earlier accolades for the PURA Vision, including wins at the iF Design 2024 Product Awards and the 2024 International Design Awards, further cementing its influence in the world of luxury automotive design.

The PURA Vision concept boldly redefines the Luxury Utility Vehicle (LUV) with sleek cab-rear proportions that blend timeless elegance with meticulous detailing, creating a vehicle that stands out in terms of both aesthetics and functionality. The design evokes Pininfarina’s rich heritage while propelling the brand into the future of automotive luxury.

Key design elements include its low bonnet and high fenders, drawing inspiration from the classic 1947 Cisitalia, a legendary model in the Pininfarina lineup. Additionally, the expansive glasshouse, influenced by the Alfa Romeo Superflow IV, and the tri-opening pillarless lounge doors, offer an unrestricted view and access to a futuristic, luxurious 2+2 cabin.

The design also pays homage to the pillarless construction of the Lancia Florida, another iconic model from the 1950s, designed by Battista Farina. This influence is further carried through in recent Pininfarina designs, including the one-off Battista Cinquantacinque.

PURA Vision’s exterior is further enhanced by finely crafted details, such as an anodised aluminium beltline that runs seamlessly around the glasshouse, forming an elegant, unbroken arc that exemplifies Pininfarina’s commitment to precision and elegance.

With its innovative design and lineage rooted in automotive history, PURA Vision represents a bold vision for the future of Automobili Pininfarina, continuing the legacy of creating vehicles that blend art and technology into a harmonious expression of luxury and performance.