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Ares Design inaugurates its first swiss Studio in St Moritz

• Italian coachbuilder ARES opens its doors to its St Moritz studio
• 280 square meter boutique to present the ultimate in bespoke automotive design
• One of five new European premises for the Italian coachbuilder

Luxury Italian coachbuilder ARES has opened the the doors to its first Swiss studio in St Moritz this week.

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Located on Via Maistra, the studio provides customers with an immersive brand experience and unparalleled customer service; as the Italian company showcases its coachbuilding skills, artisanal craftsmanship and cutting-edge technology.

On display at the 280 square meter studio is the company’s recently launched S1 Project, its sumptuous ARES Coupé for Bentley Mulsanne, the commanding ARES Ultra V Eight 1.2 for the Land Rover Defender, its hand-crafted ARES Scrambler for BMW R nineT motorbike and the ARES Cabrio for Tesla Model S.

The opening is one of five new studios across Europe. It marks a significant milestone for the company as it brings the ARES experience closer to its customers in key territories. Visitors will have a choice of exquisite finishes and colour palettes to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics.

The luxurious boutique will play a vital role in the company’s Co-Create philosophy, where both collectors, connoisseurs, customers and designers can work hand-in-hand to build bespoke one-off vehicles – an offering unique to ARES.

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Historically, ARES has only presented its vehicles at prestigious events such as Italy’s Concorso d’Eleganza Villa d’Este, the Monte Carlo Yacht Show, and Salon Privé in the UK and the openings its global studios mark a significant milestone for the company.

ARES was founded six years ago and employs 150 people at its 23,000 square metre facility in Modena Italy. The company uses a fusion of artisanal craftmanship and modern-day technology to create and hand-built bespoke one-off and limited-series vehicles for customers from around the world.

Commenting CEO and Co-founder Dany Bahar said: “We are delighted to open this new studio. At ARES, we offer a unique opportunity for customers to build their very own vehicles, to their exact specification. And these new personalisation studios will allow more customers to do exactly that, to realise their dream vehicle and be part of the creation process.

Chairman and Co-Founder Waleed Al Ghafari commented: “The opening of the St Moritz studio marks a significant point in ARES’ development as we take the brand to our customers in key territories. St Moritz is an important location for us and we are very proud about bringing ARES and its Made in Italy marque of hand-built vehicles to Switzerland and this stunning part of Europe.

ARES will also be opening studios in Kitzbühel, Zurich, Munich and its hometown of Modena.

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Automobili Pininfarina, the pinnacle of Italian luxury automotive design, has unveiled the Battista Cinquantacinque, a hyper GT paying homage to the timeless elegance of the 1955 Lancia Florida. This one-of-a-kind masterpiece blends cutting-edge technology with the spirit of classic Italian design, capturing the essence of automotive history.

Named “Cinquantacinque,” meaning 55 in Italian, the car’s moniker pays homage to the legendary Pininfarina-designed classic car. The Battista Cinquantacinque proudly showcases the iconic Blu Savoia Gloss bodywork and a contrasting Bianco Sestriere Gloss roof, inspired by the original Lancia Florida show car.

The Lancia Florida, created by Battista ‘Pinin’ Farina, served as a muse for the creation of the Battista Cinquantacinque. Farina, the visionary behind the classic model, also lent his name to the fastest and most powerful Italian road car, the Battista.

The exterior of the Battista Cinquantacinque features flawless Blu Savoia Gloss paint, complemented by a Bianco Sestriere Gloss roof and Brushed Anodised jewelry pack. Inside, the bespoke Mahagoni Poltrona Frau Heritage Leather upholstery exudes luxury and sophistication.

Each Battista Cinquantacinque bears unique inscriptions, including the signature ‘Cinquantacinque 55’ on the passenger door plate and the underside of the active rear wing, signifying its heritage and provenance.

Underneath its exquisite exterior lies a powerful heart—a 1,900hp electric powertrain propelled by four independent motors and a 120 kWh lithium-ion battery. With staggering performance figures like 0-100 kph in 1.86 seconds and a driving range of up to 476 km, the Battista Cinquantacinque promises an exhilarating driving experience.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his excitement, stating, “This was a truly special and unique opportunity to design a car that pays homage to Pininfarina SpA’s heritage.” Amantea highlighted the significance of the Lancia Florida’s influence on both the Battista Cinquantacinque and the PURA Vision design concept, setting the stage for future Automobili Pininfarina models.

The Battista Cinquantacinque will make its debut in Tokyo, Japan, alongside retail partner SKY GROUP, marking Automobili Pininfarina’s global expansion. Clients in the region will experience the brand’s promise of ‘Dream Cars. Made Real.’ firsthand, with each hand-crafted vehicle tailored to reflect the personality of its owner.

Automobili Pininfarina’s dedication to crafting bespoke masterpieces ensures that each vehicle leaving the Atelier facility in Cambiano is a unique expression of luxury and automotive excellence, rooted in Italian heritage and innovation.