The story of Bertone: the Most Controversial Coachbuilder Ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
Fiat 1500 Berlina Bertone
The Fiat 1500 Berlina Bertone designed by Revelli di Beaumont.
Vehicle Overview
The Fiat 1500 Berlina Bertone, crafted in 1937, is a prime example of Giovanni Bertone’s innovative approach to automotive design. Built on the Fiat 1500 platform, this saloon broke away from the typical design trends of its time, showcasing Bertone’s ability to blend traditional automotive engineering with bold, progressive style. One of the most notable features of the Fiat 1500 Berlina Bertone is the design of its front end. While most cars of the era adhered to the conventional placement of headlights and grille, Bertone chose to integrate the headlights directly into the wings. This design decision created a smoother, more seamless flow of lines from the front fenders to the body, offering a more cohesive appearance compared to the segmented look of traditional designs. Another significant departure from standard models was the radiator grille. Instead of the typical sloping design favored by Fiat’s in-house designs, Bertone introduced a more vertical grille, altering the car’s profile and giving it a bolder, more upright stance. This change not only provided functional cooling for the engine but also served an aesthetic purpose, contributing to the car’s unique and sophisticated look. The Fiat 1500 Berlina Bertone successfully embodied a forward-thinking vision while maintaining the essence of Fiat’s engineering. The design elements introduced by Bertone—a streamlined front with integrated headlights, a more vertical grille, and a smoother overall silhouette—set this model apart from its peers and signaled the potential for future design evolution in the automotive world. In a time when many automakers adhered to traditional bodywork conventions, the Fiat 1500 Berlina Bertone was a clear indication of the stylistic innovation that would come to define mid-20th-century cars. Bertone’s ability to push the boundaries of design within the constraints of a production car remains a testament to his lasting impact on the automotive industry.
Technical Specifications
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Year1936
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MakeFiat
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Model1500 Berlina
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CoachbuilderBertone
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