Celebrating the Art of Italian Coachbuilding
Celebrating the Art of Italian Coachbuilding
The Fiat 600 Multipla Marinella beach car by Carrozzeria Fissore.
The Fiat 600 Multipla Marinella is a rare and whimsical beach car, characterized by its unique coachwork crafted by Fissore. This distinctive vehicle features semi-circular passenger seating, which offers a sociable and relaxed arrangement, perfect for leisurely cruises along coastal roads. The interior is adorned with boat-style wood embellishments, evoking a nautical theme that complements its beach car persona. Adding to its charm, the Marinella includes a steering wheel-mounted clock and an opening rigid roof, blending functionality with retro style. The design of the Fiat 600 Multipla Marinella is reminiscent of something from a Jetsons cartoon or a 1950s science fiction film, embodying the era’s styling exuberance. Its playful and futuristic aesthetic makes it stand out, capturing the imagination and embodying the spirit of mid-20th-century automotive innovation. Imagine yourself as a tycoon or a film star on holiday in St. Tropez circa 1960. After enjoying a day on your luxurious Riva boat, you need a stylish and exclusive vehicle to transport you to your villa. Much like commissioning a bespoke suit, you would turn to an exclusive carrozzeria, in this case, Fissore, to create a one-of-a-kind vehicle on the most suitable chassis—the Multipla. Thus, the Fiat 600 Multipla Marinella was born, designed for a wealthy and image-conscious clientele seeking something extraordinary. The Marinella’s production in small series ensures its exclusivity and appeal to those who desire a vehicle that stands out not only for its practicality but also for its unique design and charm. This rare beach car exemplifies the creativity and craftsmanship of its era, making it a prized possession for collectors and enthusiasts alike. Photo courtesy of Stuart Parr Collection
The birth of the Spiaggina (Spiaggia = Beach) takes place in the immediate post-war period at the initiative of some Italian coachbuilders which transformed small mass production cars in order to make them suitable for the needs of wealthy customers during the holiday period in the seaside resorts.
