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La dolce vita: the Spiaggina beach cars

A new way to enjoy the summer holidays

The birth of the Spiaggina Beach Cars (Spiaggia = Beach) takes place in the immediate post-war period at the initiative of some Italian coachbuilders which transformed small mass production cars in order to make them suitable for the needs of wealthy customers during the holiday period in the seaside resorts.

The changes, made on the client’s need, were the most varied and generally included the removal of the roof and its replacement with a fabric awning, the installation of canvas or wicker seats and the elimination of the lateral glazed surfaces. and access doors.

The name “Spiaggina” was introduced with the 1958 Fiat 500 Boano Spiaggina, built on the Fiat Nuova 500 platform and mechanics and designed by Mario Boano. This car, despite being built in only two specimens, became famous in magazines all over the world for being photographed with its owners, Gianni Agnelli and Aristotle Onassis. Probably, it contributed to the affirmation of the term “Spiaggina”, also in reference to the folding beach chairs (which in italian are called in fact Spiaggina) used in bathing establishments, so this kind of cars were often referred by journalist as “beach furniture”.

From the second half of the fifties, various models of Spiaggina cars were built in small series by the main Italian coachbuilders until the early nineties.

With the definitive closure of the coachbuilder era, which mainly worked on Fiat production chassis, the term “Spiaggina” fell into oblivion due to safety regulations. But these cars will always have a special place in the heart of  car enthusiasts and remain protagonists in many Concorsi d’Eleganza and world auctions reaching high prices.

So lets dig into deeper and see (in alphabetical order) the italian coachbuilder creations:


The first documented Spiaggina was built by Carrozzeria Boano on the Fiat 500 chassis. Two speciments were built. Boano also made the Torpedo Marina which was based on the big sister Fiat 600, this version allowed to carry more people, basically a family version of the Spiaggina.


Since the rebirth in 1994, the historic Carrozzeria from Milan relaunced the trend of the Spiaggina on various modern platforms. The most notables are the Mini based “Tender” and various interpretations on the Fiat 500, like the “Capri” and the “Tender2“.


The first example of Spiaggina made by Carrozzeria Fissore was this Fiat 600 Marinella. It features a two-tone yellow, brown paintwork, wood slatted bench seating, Coir carpeting and a Surrey top. Fissore made also its larger version based on the Multipla: the Fiat 600 Multipla Marinella which features semi-circular passenger seating, boat-style wood embellishment in the interior and a fixed roof. More than 20 years later a new interpretation followed on the Fiat 127 base: the Scout. Its body was made of fibreglass and had an almost off-road vibe.

Photo courtesy of Stuart Parr Collection


The first Spiaggina made by Pietro Frua was unveiled at the 1957 Salone dell’Automobile di Torino. Based on the Fiat 500, this motorboat look-a-like one-off features an unusual position for its headlights: under the windshield. In 1977, Frua tried his luck again, this time (like Fissore) on the Fiat 127: the Dinghy.


Carrozzeria Ghia was the first Coachbuilder which mass produced the Spiaggina. With the Fiat 600 Jolly, designed by Sergio Sartorelli, Ghia gave basically birth to the iconic beach car. While the 600 Jolly was all about fun, its big sister, the Fiat 600 Multipla Jolly was more practical. More than 100 speciments in many versions were hand-built by Carrozzeria Ghia. Variants were also built on other brands like Renault and Autobianchi.

Photo courtesy of Hyman Ltd / Erik Fuller


The 2011 Volkswagen Up! Azzurra Sailing Team was created by Italian designers Giorgetto Giugiaro and Walter de Silva for Italdesign as a modern interpretation of the Spiaggina car. The Up! makes use of high-tech and highly stylish materials in the interor, all of which are completely waterproof, and they intentionally resemble the fittings of a luxury yacht. These features include the four seats in white-blue leather, numerous chrome components and a dashboard in mahogany with maple wood inlays. Its surfaces are coated in a synthetic resin.

Volkswagen Up! Azzurra Sailing Team


Probably one of the most famous Spiaggina Cars is the 1966 DAF Kini Beach Car. Designed by Giovanni Michelotti for the dutch car brand, it was made as gift for the royal family which used it at their summer residence in Porto Ercole. The 1968 Fiat Shellette in other hand, carries a lot of similarities with the Kini Beach car. Born in collaboration with Yacht designer Phillip Schell, it was based on the Fiat 850. About 80 were built, only less then 10 are still in existance.

Photo courtesy of Bonhams


Moretti, which was born as car manufacturer, and later became a coachbuilder was also involved in the realizzation of Spiaggina cars. In 1958 it built a Spiaggina based on the BMW Isetta. Of course there were also some interpretations on Fiat chassis like the 1960 Multipla Mare and again, on the Fiat 127 chassis, the Midimaxi.


Unveiled at the 1956 Turin Motor Show, Pininfarina’s debut of the Spiaggina cars was this Fiat 600 Multipla Eden Roc. Henry Ford Jr. bought this speciments on the first day of the show, and a second one was made for the Avvocato Agnelli. In 1969 Pininfarina presented the Teenage: a Spiaggina built on the Fiat 128 chassis which features a folding windshield and walkie talkies. No doors of roof were available. In 2001, to celebrate the 80’s birthday of Gianni Agnelli, Pininfarina built the Fiat Multipla Spider, a modern interpretation of the Spiaggina, which was followed in 2018 by the Fiat 500 Spiaggina 4.0, made in collaboration with Lapo Elkann,  chairman and creative director of Garage Italia.


The less known coachbuilder Savio with its Spiaggina versions on the Fiat 600 and 500 basis designed by Boano followed in the 70’s by the 127 Albarella and the 126 Jungla.


Carrozzeria Vignale made various Spiaggina cars based on the Fiat Multipla and all designed by Giovanni Michelotti. Its worth mentioning the 1956 Fiat 600 Multipla Spiaggia exhibited at the 1957 Geneva Motor Show, and the 1963 Fiat 600 Torpedo Marina.

What is your favourite interpretation of the Spiaggina car? Comment below and check out for more here

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Auto transport giants like A1 Auto Transport have been in the industry for over 30 years.

But how do they operate, and how can they help Italian Coachbuilders with shipping?

Below we’ll get into all of that with some choice words from Tony Taylor, the founder of A1 Auto Transport.

How Does A1 Auto Operate?

A1 Auto Transport, a top-rated auto shipping company, works to ship all kinds of vehicles from point A to point B. While this sounds simple, the logistics behind a worldwide automobile shipping company are fascinating.

A1 Auto works with many carriers, like Trans Global Auto Logistics, CFR Rinkens, ABC Worldwide LLC, Intl Cargo, and many more. By connecting consumers with plenty of carriers, they can choose whichever they work with and can negotiate down the price.

All that’s needed from the consumer is to contact A1 Auto to find out more about how much the shipping will cost, the shipping times, and much more. A1 also helps transport heavy equipment, RVs, ATVs, electric bikes, and even furniture.

The goal for A1 Auto Transport is to become the largest auto shipping company in the USA. In time, and with our hefty goals, we aim to help as many customers ship their vehicles without any worry.

What are Some Challenges A1 Auto Transport Faces?

As with most online businesses, the biggest factor is how people come to the website. Google constantly updates its algorithm, and this means that there are constant fluctuations in how many people are visiting the website.

This factor is also something you cannot account for, or future-proof, as the internet is constantly changing and evolving. The best you can hope to do is future-proof the website by creating amazing content, building great backlinks, and as well utilizing other forms of traffic, like paid advertising.

Another challenge is the constant problems that the shipping industry faces, like delays, accidents, mechanical problems, and even extreme weather. When thousands (or sometimes, hundreds of thousands) of dollars of vehicles are locked up, customers can start to become upset during difficult moments during transport.

However, with insurance, there is no reason for customers to worry. Delays however are a real problem for any shipping company and consumers need to be aware that it takes time to transport vehicles. They are not tiny boxes, they are huge machines that take time to transport and things happen along the way that can create delays.

What Does the Future of A1 Auto Transport Look Like?

The future for A1 Auto Transport is going to be a much more green future. With electric vehicles becoming a mainstay in our current culture, planning to turn all the carriers into electric vehicles is going to be a challenge, but it will benefit everyone in the end.

A1 Auto is also focusing on becoming as big as possible. With plenty of different forms of advertising, A1 Auto has a plan in mind to take over the auto shipping industry. A1 also works together with other companies, like moving services, to help consumers have an all-in-one option.

Customer service is also another area that we focus on, as bad reviews over time can lead to fewer conversions. It’s important to always remember the customer comes first, and that each customer is provided with care and excellence, as repeat customers are another form of business that is hard to calculate.

What’s the Hardest Part About the Auto Shipping Industry?

The hardest part about working in the auto industry is the stress. With vehicles worth sometimes up to hundreds of thousands of dollars, it means the stake of the company is at risk with every delivery.

That’s why we focus on providing results in an honest, and fair manner. There are plenty of shady transportation services that rip off their customers, and that’s not A1 Auto. With over 30 years in the game, we’re trying to step up the bottom line for our consumers so they never have anything bad to say about the company.

In times when things do go wrong, like late delivery, we always try to satisfy the customer as much as possible. There are solutions to every problem, but sometimes vehicles arrive late, and that’s simply due to unforeseen logistics like weather.


In conclusion, A1 Auto Transport, a seasoned player in the auto shipping industry, operates by connecting consumers with a network of carriers, offering a wide range of vehicle transport services. Challenges include navigating the ever-changing online landscape and dealing with shipping-related issues. A1 Auto Transport’s future goals encompass a greener approach, expanding its presence, and maintaining a strong focus on exceptional customer service, aiming to secure long-term success in the industry.