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Coachbuilder History 26/02/2025

Carrozzeria Fissore: The History

Carrozzeria Fissore, established in 1921 by Bernardo Fissore and his brothers in Savigliano, holds a distinguished place in the history of Italian automotive craftsmanship. Specializing in bespoke bodywork, the company became renowned for its exceptional quality and innovative designs, partnering with prestigious manufacturers like Fiat, Maserati, and De Tomaso. During its peak in the 1960s, Fissore was synonymous with luxury and exclusivity, producing iconic vehicles and special commissions. Despite the passing of its founder in 1973, the company continued its operations until 1984. In 1976, the Fissore legacy was carried forward with the creation of Rayton Fissore, which specialized in custom vehicles and special projects.

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Body Styles 18/02/2025

The Rise of the Giardiniera: From Utility Vehicle to Trendsetter

The early 1900s marked the birth of a new automotive concept: the station wagon. Originating in the United States around 1910, independent builders crafted wooden bodies for the chassis of Ford Model T cars. Initially conceived as commercial versions of sedan cars tailored for the working class, they were often referred to as carryalls, denoting their ability to carry a multitude of goods thanks to their spacious cargo compartments compared to traditional torpedo bodies.

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Body Styles 04/03/2024

La dolce vita: the Spiaggina beach cars

The birth of the Spiaggina (Spiaggia = Beach) takes place in the immediate post-war period at the initiative of some Italian coachbuilders which transformed small mass production cars in order to make them suitable for the needs of wealthy customers during the holiday period in the seaside resorts.

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The Story Behind 04/07/2024

The Fiat 600 Elaborate

The Fiat 600 was undoubtedly the car that accompanied Italy through the economic boom. When it was presented it was very popular thanks to its modern lines, the brilliant engine and a cockpit large enough to fit the whole family. The demand for the 600 was so high that Fiat was unable to meet the waiting times, so that many relied on the coachbuilders in order to get its small family car sooner, even at the cost of a higher price.

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The Story Behind 15/04/2025

This is how Ghia stole the De Tomaso Vallelunga from Fissore

The De Tomaso Vallelunga was presented as a concept car at the Turin Motor Show in 1964. De Tomaso initially intended to sell the Vallelunga project to some other car group, primarily Ford. However, no car manufacturer was interested in the purchase, so De Tomaso decided to build the car at its own expense. Production of the model was then assigned to Ghia. The design was instead the work of the Fissore bodywork.

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