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La dolce vita: the Spiaggina beach cars

The birth of the Spiaggina (Spiaggia = Beach) takes place in the immediate post-war period at the initiative of some Italian coachbuilders which transformed small mass production cars in order to make them suitable for the needs of wealthy customers during the holiday period in the seaside resorts.

The Fiat 600 Elaborate

The Fiat 600 was undoubtedly the car that accompanied Italy through the economic boom. When it was presented it was very popular thanks to its modern lines, the brilliant engine and a cockpit large enough to fit the whole family. The demand for the 600 was so high that Fiat was unable to meet the waiting times, so that many relied on the coachbuilders in order to get its small family car sooner, even at the cost of a higher price.

This is how Ghia stole the De Tomaso Vallelunga from Fissore

The De Tomaso Vallelunga was presented as a concept car at the Turin Motor Show in 1964. De Tomaso initially intended to sell the Vallelunga project to some other car group, primarily Ford. However, no car manufacturer was interested in the purchase, so De Tomaso decided to build the car at its own expense. Production of the model was then assigned to Ghia. The design was instead the work of the Fissore bodywork.