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Mazda Familia
The Mazda Familia designed by Giugiaro for Bertone.
Vehicle Overview
The Mazda Familia, introduced in October 1963, marks a significant milestone in automotive history as it represents the first production vehicle designed by a young Giorgetto Giugiaro during his time at Carrozzeria Bertone. Giugiaro’s early work on this model showcased his burgeoning talent and set the stage for his future impact on the automotive design world. Initially, the Mazda Familia was launched as a commercial two-door wagon, known as the Familia van, reflecting Mazda’s cautious approach to private car production—a luxury that was relatively rare in Japan at the time. This strategic approach allowed Mazda to gradually enter the private car market while leveraging the Familia’s commercial potential. The Familia lineup expanded over the following year. In April 1964, a more upscale Familia wagon was introduced, catering to those seeking a more refined option. By October 1964, Mazda added a four-door sedan to the lineup, followed by the introduction of a two-door sedan in November. Each version of the Familia was designed to cater to different market segments and consumer preferences. The design of the Mazda Familia, particularly its sedan versions, featured a distinctive “flat deck” aesthetic. This design choice was reportedly inspired by the Chevrolet Corvair, showcasing Giugiaro’s innovative approach to blending functionality with style. The sedan versions of the Familia were equipped with fog lights integrated into the grille and additional chrome trim, enhancing their appeal and distinguishing them from the commercial models. In international markets, the Mazda Familia was sold under the name Mazda 800. This global branding highlighted Mazda’s strategy of leveraging the Familia’s design and engineering to appeal to a broader audience beyond Japan. The Mazda Familia’s introduction marked a significant step in Mazda’s evolution from a primarily commercial vehicle manufacturer to a producer of private cars. Giugiaro’s design for the Familia played a crucial role in setting Mazda on this new path, combining practical features with stylish design elements that would influence the brand’s future models.
Technical Specifications
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Body
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Year1963
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MakeMazda
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ModelFamilia
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CoachbuilderBertone
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DesignerGiorgetto Giugiaro
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