Triumph Stag

Vehicle Overview

The Triumph Stag was unveiled at the 1969 Geneva Motor Show. Shortly before, as a practice, he invited the engineer Webster (chief engineering of Triumph) to Turin to show it to him and get to know his opinion on style. When he saw it he was so impressed that he decided he want to put the Triumph Stag into production, so it could no longer be exhibited at the Salone. To remedy the shortcoming, he sent a telegram to England ordering a TR5 chassis to be sent immediately to Turin on which Michelotti designed and built a new prototype in just 15 days of work, as long as there was time left for the opening of the Geneva Motor Show. There was not even time to find another name, so it was called “Geneva“. The car is still in existence, running and in perfect condition.