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Events16 December 2021 by Andreas 449 Viewed

MICHELOTTI WORLD. 1921-2021 Cento Anni di un designer senza confini”

From 6th October 2021 to 9th January 2022

The MAUTO – Museo Nazionale dell’Automobile di Torino today inaugurates the exhibition “MICHELOTTI WORLD. 1921-2021 Cento Anni di un designer senza confini” (“One hundred years of a designer without borders”).

Giovanni Michelotti is one of the most admired stylists in the world. Although he never became a manufacturer, his style is among the brightest of the 1950s-70s, with notable examples even during the years between the war. Some brands (including BMW) still consider his contribution indelible today.

On the centenary of his birth, MAUTO sets up an important solo show dedicated to the designer from Turin. For the first time, a large portion of the Michelotti archive will be shown to the public. Sketches, technical drawings, shape plans, scale models will be visible at MAUTO, together with a selection of the most representative cars. These, together with paper documents, unpublished films and an evocative scenographic layout, will tell the professional and human story of the designer.

The exhibition project is curated by Giosuè Boetto Cohen, with the support of Edgardo Michelotti, son of the designer and keeper of the private archive.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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Mark84
Mark84
2 years ago

Vista ieri, complimenti al MAUTO per questa esposizione straordinaria! Ben presentata, assolutamente da vedere!

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.

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