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Alfardan Sports Motors Debuts Touring Superleggera in Qatar

Alfardan Sports Motors has joined forces with Touring Superleggera to bring exclusive luxury automobiles to Qatar, with the spotlight on the exquisite Vento D’Oro model, showcasing the epitome of Italian craftsmanship.

In a landmark event held at The Engine Room, St Regis Doha, Alfardan Sports Motors officially introduced the renowned Touring Superleggera brand to the Qatari market, marking a significant milestone in the realm of luxury automobiles. This collaboration not only connects a distinguished Italian car brand with Qatar’s discerning clientele but also highlights the bespoke luxury offerings of Touring Superleggera.

A Vision for Luxury

Omar Alfardan, the president and CEO of Alfardan Group, and Markus Tellenbach, CEO at Superleggera, emphasized the strategic vision behind this partnership, committing to deliver unparalleled luxury and bespoke craftsmanship. The collaboration between Alfardan Group and Touring Superleggera is poised to redefine the standards of luxury living and customized automotive experiences in Qatar.

Unveiling the Vento D'Oro

The grand unveiling featured the Touring Superleggera Arese RH95 Vento D’Oro model, distinguished by its distinctive golden leaf application both on the exterior and interior. This unveiling not only marks the entry of Touring Superleggera into the Qatari market but also signifies the zenith of Italian automotive artistry and innovation. The event witnessed the presence of key dignitaries and the elite of Qatari society, underscoring the importance of this launch.

Charly Dagher, the general manager at Alfardan Sports Motors, Touring Superleggera Qatar, elaborated on the unmatched ownership experience awaiting Touring Superleggera’s clientele. With a focus on exclusivity and personalized luxury, Alfardan Sports Motors is committed to delivering bespoke services that cater to the individual desires and expectations of its clients, ensuring an extraordinary ownership journey for each Touring Superleggera car.

The introduction of Touring Superleggera to Qatar’s luxury automotive scene not only reaffirms Alfardan Sports Motors’ dedication to excellence but also provides a glimpse into the future of luxury automotive experiences in the country. As these bespoke vehicles become available for private preview during the holy month of Ramadan, enthusiasts and potential buyers are offered an exclusive glimpse into the forthcoming realm of ultra-luxury automobiles.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.