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Alfa Romeo Bella

The 1999 Alfa Romeo Bella prototype was a hypothetical 2 + 2 coupé version of the flagship Alfa Romeo 166, but it was never put into production.

Bertone’s Alfa Romeo Bella was unveiled at the 1999 Geneva Motor Show, with a fundamental purpose: test the possibility of an Alfa Romeo 166 coupé and to see the public reaction. The chassis, in fact, is none other than a shortened one of the 166, sister of the Lancia K and heir of the 164, born in 1998 and designed by the Alfa Romeo Style Center, directed at the time, by Walter De Silva. Bertone’s proposal for a luxury 2 + 2 sports car was the natural evolution of the range, but it was not followed up.

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Sport shapes created from the "scudetto"

The tight lines of Bertone‘s Bella arise from the scudetto, Alfa Romeo’s trademark, which was also in relief in the first series sedan: here the shield is basically on the bonnet, and the arrow shaped lines, among the long and thin headlights, accentuate its sporty intentions. The windscreen blends seamlessly into the side window almost without interruption, creating a large pillar inspired by the Lancia Stratos, another Bertone creation: a solution that we see today in many sports cars like the Nissan GT-R with the difference that here, we don’t have any side-rear window. The bodywork, with its essential lines and compact dimensions, continues into a very simple rear design with two light strips on both of the sides of the rear window.

A V6 that did not had any follow-up

If the interior with red leather and the non-anatomical seats suggested more comfort than sportiness, the rear seats were basically folding seats, which were designed more as an expandable trunk rather than to transport passengers. Bertone in fact, introduced an original solution which expanded the available luggage space. The rear seats can in fact be moved, creating enough space to carry a surfboard or a bicycle. At Bertone, the compactness of the Bella had suggested the use of a 4-cylinder 2-liter, but in the end the choice fell on the Busso V6, with its power increased to 225 hp, manual gearbox and front-wheel drive. The prototype was running, and was therefore tested by journalists in Geneva: ready for production, for some reasons it remained only a concept car. In order to see the next Alfa Romeo production coupè made by Bertone we had to wait 4 years for the Alfa Romeo GT, but that’s another story…

Watch our video about the Alfa Romeo Bella with Luciano d’Ambrosio’s interview here.

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Auto transport giants like A1 Auto Transport have been in the industry for over 30 years.

But how do they operate, and how can they help Italian Coachbuilders with shipping?

Below we’ll get into all of that with some choice words from Tony Taylor, the founder of A1 Auto Transport.

How Does A1 Auto Operate?

A1 Auto Transport, a top-rated auto shipping company, works to ship all kinds of vehicles from point A to point B. While this sounds simple, the logistics behind a worldwide automobile shipping company are fascinating.

A1 Auto works with many carriers, like Trans Global Auto Logistics, CFR Rinkens, ABC Worldwide LLC, Intl Cargo, and many more. By connecting consumers with plenty of carriers, they can choose whichever they work with and can negotiate down the price.

All that’s needed from the consumer is to contact A1 Auto to find out more about how much the shipping will cost, the shipping times, and much more. A1 also helps transport heavy equipment, RVs, ATVs, electric bikes, and even furniture.

The goal for A1 Auto Transport is to become the largest auto shipping company in the USA. In time, and with our hefty goals, we aim to help as many customers ship their vehicles without any worry.

What are Some Challenges A1 Auto Transport Faces?

As with most online businesses, the biggest factor is how people come to the website. Google constantly updates its algorithm, and this means that there are constant fluctuations in how many people are visiting the website.

This factor is also something you cannot account for, or future-proof, as the internet is constantly changing and evolving. The best you can hope to do is future-proof the website by creating amazing content, building great backlinks, and as well utilizing other forms of traffic, like paid advertising.

Another challenge is the constant problems that the shipping industry faces, like delays, accidents, mechanical problems, and even extreme weather. When thousands (or sometimes, hundreds of thousands) of dollars of vehicles are locked up, customers can start to become upset during difficult moments during transport.

However, with insurance, there is no reason for customers to worry. Delays however are a real problem for any shipping company and consumers need to be aware that it takes time to transport vehicles. They are not tiny boxes, they are huge machines that take time to transport and things happen along the way that can create delays.

What Does the Future of A1 Auto Transport Look Like?

The future for A1 Auto Transport is going to be a much more green future. With electric vehicles becoming a mainstay in our current culture, planning to turn all the carriers into electric vehicles is going to be a challenge, but it will benefit everyone in the end.

A1 Auto is also focusing on becoming as big as possible. With plenty of different forms of advertising, A1 Auto has a plan in mind to take over the auto shipping industry. A1 also works together with other companies, like moving services, to help consumers have an all-in-one option.

Customer service is also another area that we focus on, as bad reviews over time can lead to fewer conversions. It’s important to always remember the customer comes first, and that each customer is provided with care and excellence, as repeat customers are another form of business that is hard to calculate.

What’s the Hardest Part About the Auto Shipping Industry?

The hardest part about working in the auto industry is the stress. With vehicles worth sometimes up to hundreds of thousands of dollars, it means the stake of the company is at risk with every delivery.

That’s why we focus on providing results in an honest, and fair manner. There are plenty of shady transportation services that rip off their customers, and that’s not A1 Auto. With over 30 years in the game, we’re trying to step up the bottom line for our consumers so they never have anything bad to say about the company.

In times when things do go wrong, like late delivery, we always try to satisfy the customer as much as possible. There are solutions to every problem, but sometimes vehicles arrive late, and that’s simply due to unforeseen logistics like weather.


In conclusion, A1 Auto Transport, a seasoned player in the auto shipping industry, operates by connecting consumers with a network of carriers, offering a wide range of vehicle transport services. Challenges include navigating the ever-changing online landscape and dealing with shipping-related issues. A1 Auto Transport’s future goals encompass a greener approach, expanding its presence, and maintaining a strong focus on exceptional customer service, aiming to secure long-term success in the industry.