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Ghia logo evolution

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Carrozzeria Ghia SpA, established 1916 in Turin, was an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as Carrozzeria Ghia & Gariglio. The headquarters was located at 4 Corso Valentino in Turin. From 1973, the Ghia name became Ford’s top trim-level in its mainstream model range. The trend began in Europe and North America, but soon spread worldwide, particularly to the South American and Australian markets. One notable exception to this convention was the Scorpio model in the United Kingdom, where it was badged as a Granada Mk.3 – in this case the “Scorpio” name was instead used to designate a trim level higher than Ghia. In the British market, however, the practice of using the Ghia name in such a capacity was finally phased out in 2010. The Titanium name has instead replaced Ghia as the flagship trim level, and is now used globally across all of Ford’s markets to denote the top trim level. The British Ford Fiesta retained the Ghia trim designation for the longest period of any model: 31 years 8 months, uninterrupted, from February 1977 to November 2008. In the rest of Europe, the Ghia trim was discontinued as well. As of 2012, the Ghia studios produce various concept cars under the Ford banner. During its long history, Ghia used different badges. We were curious about it and put them all together. Let us know which one is your favourite in the comment section.

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Stefano
Stefano
2 years ago

interessting!

In a harmonious fusion of heritage and innovation, Morgan Motor Company and Pininfarina S.p.A. proudly present Midsummer, a limited series special project celebrating over two centuries of coachbuilding excellence.

The Midsummer barchetta design pays homage to the iconic European coachwork style while showcasing the timeless silhouette flexibility of Morgan vehicles. Crafted on the latest Morgan CX-Generation Bonded Aluminium platform, each Midsummer boasts a turbocharged six-cylinder engine and an eight-speed automatic transmission, ensuring a dynamic driving experience.

Central to Midsummer’s allure is the sensory connection it fosters between occupants and machine, achieved through its distinctive style and character. Encapsulating this connection is the exterior’s remarkable use of sustainable teak wood, meticulously laminated to create sculpted wood structures surrounding the cockpit and defining a distinctive shoulder line.

Crafted by hand, each aluminium body panel demands over 250 hours of meticulous labour, a testament to the dedication of Morgan’s skilled artisans. Collaborative efforts between Morgan and Pininfarina’s designers and engineers have resulted in a final design that is both surprising and unique.

Limited to just 50 units, all of which have been eagerly claimed by customers following exclusive preview sessions, Midsummer marks a milestone in automotive craftsmanship. Each vehicle is adorned with the “Pininfarina Fuoriserie” badge, a first for a production car, signifying its exceptional status.

Massimo Fumarola, CEO of Morgan Motor Company, expressed pride in Midsummer, stating, “We are incredibly proud to unveil Midsummer, a limited series special project that celebrates two centuries of coachbuilding and embodies the core values of Morgan. It represents the pinnacle of our talented workforce’s craftsmanship.”

Giuseppe Bonollo, SVP Sales & Marketing of Pininfarina, echoed this sentiment, saying, “Together with Morgan, we are proud to lead the coachbuilding movement. This extraordinary collaboration brings together Morgan’s century-old bodybuilding philosophy with Pininfarina’s nearly 95 years of tradition in designing and crafting bespoke vehicles.”

Midsummer’s design journey was marked by intense collaboration, with designers and engineers from both companies working closely to translate shared ideals into reality. The result is a masterpiece that seamlessly blends Morgan’s rich heritage with Pininfarina’s timeless design language.

From its striking exterior to its meticulously crafted interior, Midsummer embodies the essence of automotive excellence. With its limited production and unparalleled craftsmanship, Midsummer promises to become a coveted collector’s item, cherished by enthusiasts for generations to come