Carrozzeria Ghia SpA, established 1916 in Turin, was an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as Carrozzeria Ghia & Gariglio. The headquarters was located at 4 Corso Valentino in Turin. From 1973, the Ghia name became Ford’s top trim-level in its mainstream model range. The trend began in Europe and North America, but soon spread worldwide, particularly to the South American and Australian markets. One notable exception to this convention was the Scorpio model in the United Kingdom, where it was badged as a Granada Mk.3 – in this case the “Scorpio” name was instead used to designate a trim level higher than Ghia. In the British market, however, the practice of using the Ghia name in such a capacity was finally phased out in 2010. The Titanium name has instead replaced Ghia as the flagship trim level, and is now used globally across all of Ford’s markets to denote the top trim level. The British Ford Fiesta retained the Ghia trim designation for the longest period of any model: 31 years 8 months, uninterrupted, from February 1977 to November 2008. In the rest of Europe, the Ghia trim was discontinued as well. As of 2012, the Ghia studios produce various concept cars under the Ford banner. During its long history, Ghia used different badges. We were curious about it and put them all together. Let us know which one is your favourite in the comment section.
To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.
A Morgan designed by Pininfarina
Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.
For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.
Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:
“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”