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Italdesign logo evolution

Over the years, Italdesign Giugiaro has evolved and expanded in terms of the services supplied and the number of its employees, plants and operating premises, and the logo has changed accordingly:

13 February 1968

Giorgetto Giugiaro and Aldo Mantovani launch their own business. The new Studio provides its services directly to the car industry offering a professional team with experience in the creative and engineering fields, construction of models and prototypes, design of dies and tooling for industrialisation, as well as advice on production methodology. The company’s name and logo are intended to be easily identified and to convey its distinctive credentials and mission: Ital Design.

On the graphic level, the ‘I’ and ‘D’ are aligned with the Ital Design logotype


The logo undergoes a transformation: The ‘I’ and ‘D’ are re-stylised and the Ital Designwording is positioned beneath the two letters set in ‘block type’.The letter‘I’ is defined using the vertical ‘sticks’ for the first time. It starts off with 17.


The company name changes to Italdesign and so the logo also contains the two combined terms. The 17 vertical ‘sticks’ drop to 13. These still exist today and relate to the date the company was set up


The Company is listed on the Italian stock exchange and changes its legal name intoItaldesign Giugiaro S.p.A. The logo changes accordingly. The logo undergoes a radical change with ‘Giugiaro’ written under the two stylised letters. From the traditional use of black, the brand now combines two colours, red and grey.


The new logo pays tribute to Italdesign’s roots, those planted by Giorgetto Giugiaro and Aldo Mantovani in 1968 to create a research and development centre studied, observed and highly respected by design and engineering professionals throughout the world. The styled letter ‘G’, which is combined with the ‘I’ and ‘D’, featured on the pictograph ever since 1968, is a tribute to Mr. Giugiaro. The logotype re-introduces the company name ‘Italdesign’, a name that sums up the company’s values and missions: ‘Italianess’—and the cultural, creative, methodological, innovative and quality heritage that has always characterised Italian products — combined with ‘design’, in the true British sense of the word, namely a perfect combination of style and planning, form and functionality. The Italian heritage is enhanced by the addition of the Italian tricolour joining the two parts of the new logo.


Inspired by Italdesign’s brand history, the new logo uses 13 vertical lines to represent the date of the company’s establishment on Feb 13, and “I” in the Italdesign logo progressively grows to create a dynamic effect that closes with a distinctively bold “D”. This monogram emphasizes concepts of future, movement, and evolution.

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2 years ago

not a huge fan of the new logo with the “G”

2 years ago

before Ital Design there was SIRP Società Italiana Realizzazione Prototipi S.p.A.

Tribute to Marcello Gandini with the Prototype Unveiled at the 1972 Geneva Motor Show: A Unique Model Exuding Elegance and Personality

From May 24 to 26, the BMW Group Classic and the Grand Hotel Villa d’Este will host the legendary Concorso d’Eleganza Villa d’Este. The most spectacular cars from different eras and around the world will compete in various categories to win prestigious awards. Among these are the coveted BMW Group Trophy awarded by the Jury, the traditional Coppa d’Oro based on public votes, the Design Award for concept cars and prototypes, and the special ASI Trophy for the best-preserved post-war vehicle.

The presence of the Automotoclub Storico Italiano (ASI) at this unmissable international event is highlighted by the display of the Citroën GS Camargue prototype from the ASI Bertone Collection. This car enriches the theme dedicated to Marcello Gandini – the recently deceased master of car design – set up in the park of Villa Erba on Saturday, May 25 and Sunday, May 26. Also at Villa Erba, as part of the “Amici & Automobili” event, the ASI-affiliated Veteran Car Club of Como will accompany the Camargue with a precious selection of historical cars from its members.

The Citroën Camargue was first presented at the Bertone stand at the 1972 Geneva Motor Show, where it was met with great enthusiasm from both the public and the press. Built on the innovative Citroën GS platform, which was launched in 1970, the Bertone coupé, styled by Marcello Gandini with the assistance of Marc Deschamps, retains the compact sedan’s layout and dimensions. The car features distinctive front and rear overhangs – the front being much more pronounced to enhance the car’s dynamic look. Lower and wider than the GS, the Camargue boasts a wedge-shaped front typical of Gandini’s style, contrasting with a truncated rear end supporting a broad, panoramic canopy with amber-tinted glass, paired with a chic metallic champagne-colored body. Despite its striking and original design, the Bertone proposal did not reach commercial production due to Citroën’s economic crisis during those years, which led to its merger with Peugeot in 1974.

The format of the Concorso d’Eleganza Villa d’Este includes a double location in Cernobbio, on the shores of Lake Como. On Saturday, May 25, the exclusive Hotel Villa d’Este’s park will host the display of all competing cars, the jury inspection, voting, parade, and the awarding of the Coppa d’Oro and special prizes. Simultaneously, Villa Erba will host the “Amici & Automobili” meeting with an exhibition of historical cars from clubs and enthusiasts.

On Sunday, May 26, the event will continue at Villa Erba with a festival celebrating automotive passion: all cars in the competition will be displayed in the park until the concluding parade, where the Design Award, class prizes, and honorable mentions will be awarded.