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Italdesign gives birth to Voyah i-LAND

There is a lot of Italy in the i-LAND project, world premiered at the Beijing Auto Show a few days ago. All of the development phases of the Dongfeng concept have been indeed Italdesign’s responsibility, from the interior and exterior styling to the development of the on-board human-machine interface, thru to the engineering development and the concept construction.

As well as the corporate logo of Voyah, a sub-brand of the Chinese house, dedicated to luxury electric mobility.

To Voyah management, cars are not only smart and technological objects, but real vital and open ecosystems. Inspired by this philosophy, designers and engineers at Italdesign have created i-LAND, combining ergonomics and cutting-edge technology with innovative aesthetic solutions, always aiming at blending form and function.

Light, silent and elegant

The i-LAND exteriors are inspired by the great Italian tradition of Gran Turismo cars, taking advantage of ESSA (Electric, Smart & Secure Architecture) electric platform, made available by the Chinese brand, to obtain a low and tapered profile.

The typical “exotic” features of a concept are concentrated in the large gull-wing doors, allowing front and rear row passengers access the car at the same time, front and rear light clusters and the LED-illuminated front grille.

The particular design of the front lights, officially called “winged headlights”, strongly characterize the i-LAND, making it recognizable even in the dark, and generates directly from the Voyah logo positioned at the center of the grille. Being Italdesign also responsible for the creation of the corporate logo, the stylistic development of the car went hand in hand with the creation of the corporate logo.

In the top view, the sculpture of the bonnet takes up the design language of the Chinese house brand, perfectly harmonized also in the design of the grille.

Groundbreaking interiors

Voyah i-LAND features head-turning interiors with its three-seat layout, offering a station at the rear right end for relax and smart working, as the seat next to the driver has been replaced by an element that can become a table or footrest if necessary. A series of floating screens for both the driving aiding and infotainment systems characterize the dashboard. Some aesthetic elements enhance the general feeling of luxury experienced on board the car, such as the vanes positioned in the central tunnel, with the start stop button, the gear selection and the air conditioning, that recall the Voyah logo, the car’s ceiling, as well as  the seats seams.

The car is based on Voyah’s ESSA native smart electric architecture, that is set on the EIC technology, and integrates WindLink 4.0 intelligent network connection, L3 and higher-level intelligent driving and other core configurations. In terms of power and battery runtime, Voyah provides MVP (Multi-choice important power) solutions.

i-LAND should spawn a production model in the near future.

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history of maserati

Maserati is an all-time legend when it comes to luxury sports vehicles and is one of the most well-known brands on the planet. Founded by three brothers in Bologna, Italy in 1914, the Maserati brand has stood the test of time. Producing some of the finest cars around, the brand is best known for its luxury cars, race cars and grand tourers which all offer sleek designs, a powerful engine, and advanced technology.

While Maserati have a rich racing history, producing exclusively race cars in the early days, their expansion into luxury road cars marked the brands expansion into a wider range of markets. Today, the Italian brand is headquartered in Modena, Italy, in which the striking trident logo pays tribute to the Neptune fountain in Bologna and is a reminder of the strength and vigor of the brand and its origins.

The history of Maserati

Below, we’ll take a further look at home Maserati grew to become a distinct brand that will go down in history.

Rooted in a passion for automotive engineering, Maserati was founded by three brothers, whose father was a railroad worker. Alfieri, Ettore and Ernesto Maserati were gifted engineers and were intrigued by powerful automotive engines and the mechanics that powered them.

While the brothers initially began producing spark plugs, their activity shifted towards race cars at the end of World War I. From this point on, the legend of Maserati grown into the phenomenon it is today.

Maserati’s influence on the world stage

Today, statistics show that the US is the largest purchaser of Maseratis. In 2023, vehicle sales reached around 8,000 units, while on average the brand sells 7,500 each year in the US. For those purchasing such luxury, its vital to give the car its full glory by maintaining the vehicle and purchasing only the highest quality parts.

Maserati owners can purchase tires online at a nationwide quality store that ensures the Maserati vehicle will continue to live up to its title.

The earliest racing success

One of the earliest performance models created by the Maserati brothers was the Tipo 26 which both featured and triumphed in the 1926 Targa Florio. This significant victory marked the first success for Maserati in the race car world, signaling their great potential in competitive racing.

Since then, Maserati have gone on to feature in several Grand Prix and World Championship races. With the help of Juan Manuel Fangio, Maserati soared to success and have had many feats thanks to the excellence of Maserati combined with Fangio’s skill behind the wheel.

Aside from circuit racing, Maserati’s reach has extended to the US where they have been involved in iconic American races like the Indianapolis 500. It is here that Maserati really secured their position on the world stage, demonstrating their ability to compete and win in some of the world’s top racing events.

The latest Maserati models

As of 2024, Maserati produce sports cars, SUV’s and luxury Sedans. Some of their top models currently include the GranCabrio, described as a balance of tradition and innovation. The car also features a racer style cockpit, the Maserati Intelligence Assistant (MIA), and the most impressive hand-crafted features, from next level sound, to a 571 HP, and 2.7 second acceleration.

Other top models include the MC20, which is a super sports car that pushes the boundaries of time. As one of the most exotic models in the range, the MC20 features perfectly sculptured engineering, as well as a sleek and elegant, yet muscular build.

Overall Maserati is one of the strongest automotive brands on the planet and has an unshakable presence across the globe. From their one of a kind, powerful and always successful race cars, to their luxury road models that take every day driving to a whole new level, nothing quite beats the elegance and vigor of the Maserati brand.