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Italdesign Unveils Two World Premieres at Milan Design Week and AUTO CHINA 2024

As Italdesign celebrates its 56th anniversary, the renowned design and engineering company is set to dazzle the world with two groundbreaking world premieres. In a nod to the iconic Marco Polo’s historic journey, the company is unveiling Asso di Picche in Movimento and Quintessenza at prestigious events in Milan and Beijing, respectively.

The first chapter of this exhilarating journey begins at the Milan Design Week 2024. From April 15 to 21, 2024, the Italdesign Showroom inside the Opificio 31 at Via Tortona 31 in Milan will be transformed into a captivating space bridging the past and future. Italdesign aims to showcase its commitment to design over the last 50 years, offering attendees a glimpse into the evolution of creativity and society.

The spotlight of this Milanese spectacle will be the Asso di Picche in Movimento coupé, (Ace of Spades in Motion). Having transcended its digital origins, the concept car will be presented in the physical realm as a full-scale model, marking a historic world premiere. Joaquin Garcia, Head of Design at Italdesign, emphasized the importance of this unveiling, stating, “To us, its architecture becomes a narrative of the evolution of a form in motion, the motion of the automobile, but which is also that of our own organization, which is constantly transforming.”

Join Italdesign in Milan from April 15 to 21, 2024, at Opificio 31, Italdesign Showroom, and witness the fusion of cutting-edge design and automotive innovation.

The journey continues eastward with the second stop in Beijing, at AUTO CHINA 2024 held at the New China International Exhibition Center (NCIEC) from April 25 to May 4. In the W1-W05 booth in Area W1-W, Italdesign will unveil Quintessenza, a high-end concept that seamlessly integrates eye-catching design, exceptional functionality, and state-of-the-art features. The name Quintessenza, meaning Quintessence, reflects the fusion of the four elements—Matter, Earth, Water, Air, and Fire—with the fifth being the Human Being.

Joaquin Garcia, reflecting on this dynamic year for Italdesign, said, “For Beijing Auto China, one of the most important motor shows in the world, in the year of the Dragon, we drew inspiration from the four elements of Matter, Earth, Water, Air, and Fire, and the fifth constituent element that to us is the Human Being.”

Witness the grand unveiling of Quintessenza in Beijing from April 25 to May 4, 2024, at the New China International Exhibition Center Tianzhu, Beijing (New CIEC) in Area W1-W, at the Italdesign stand W1-W05.

Italdesign continues to push the boundaries of automotive design, showcasing innovation, creativity, and a commitment to shaping the future of mobility on the global stage.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.