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The Automobili Pininfarina PURA Vision e-LUV concept.
The Automobili Pininfarina PURA Vision introduces a pioneering new era of electric luxury. The design study’s elegant silhouette and dramatic proportions express Automobili Pininfarina’s PURA design philosophy, effortlessly transforming the DNA of iconic models from Pininfarina past to define the future – envisioned here as a beautiful electric Luxury Utility Vehicle (e-LUV). The PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin. The PURA Vision features a distinctive face, defined by hidden headlights and ultra-slim L.E.S.S. nanofibre lighting technology that creates a statement daytime running light signature. With fibres measuring less than 1mm thick, the advanced lighting technology can be tailored to suit almost any design, while its lightweight construction and superior energy efficiency is perfectly suited to a visionary electric LUV. The headlights are housed within a full-width multi-functional technical design element that defines the lower sections of body, and aids cooling and aerodynamic performance.
Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”
