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The Automobili Pininfarina PURA Vision e-LUV concept.
The Automobili Pininfarina PURA Vision heralds a groundbreaking era of electric luxury, encapsulating the essence of the brand’s PURA design philosophy. This design study unveils an elegant silhouette and captivating proportions, seamlessly blending the timeless DNA of Pininfarina’s iconic models with a visionary outlook, manifesting as a stunning electric Luxury Utility Vehicle (e-LUV). Embodying a bold interpretation of an electric Luxury Utility Vehicle, the PURA Vision commands attention with its audacious cab-rear proportions, marrying enduring beauty with meticulous detailing to craft a dynamic identity exuding undeniable presence. Among its arresting features are the narrow glasshouse and innovative tri-opening pillarless doors, offering unrivaled access to its refined cabin space. At the forefront of its design is a distinctive visage, characterized by concealed headlights and revolutionary L.E.S.S. nanofibre lighting technology. This cutting-edge illumination system, with fibers thinner than 1mm, not only boasts unparalleled energy efficiency but also affords flexibility in design customization, tailored to complement any aesthetic. Integrated within a full-width multifunctional technical element, these headlights not only enhance the vehicle’s visual appeal but also contribute to its cooling efficiency and aerodynamic performance. In 2024, the PURA Vision received the prestigious IF Design Award, further validating its status as an epitome of automotive innovation and design excellence. This accolade serves as a testament to the vehicle’s unparalleled blend of groundbreaking technology, visionary design, and uncompromising luxury. With its forward-thinking approach, the PURA Vision signifies a paradigm shift in the realm of electric vehicles, setting new standards for sophistication, performance, and sustainability. As Automobili Pininfarina continues to push the boundaries of automotive design and engineering, the PURA Vision stands as a beacon of the brand’s commitment to shaping the future of electric mobility, where luxury meets sustainability in perfect harmony.
Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”
