As imposing as it is elegant, the Pura Vision will inspire Pininfarina's signature production models of the coming years
Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”
Described as an electric Luxury Utility Vehicle (e-LUV), the Pura Vision will inspire the brand’s next generation of purely electric luxury vehicles and will be showcased at Monterey Car Week Aug. 17-20.
Massive and futuristic
The Pura Vision is among the largest creations ever signed by Pininfarina. 5.22 m long, 2.15 m wide and 1.64 m high, the concept is vaguely reminiscent in style of the 1947 Cisitalia 202, the first vehicle ever to enter the collection of New York’s Museum of Modern Arts.
The SUV’s design is striking for its extremely curvaceous and clean lines characterized by the absence of pillars, “hidden” headlights in the front, and a very dynamic and muscular flank.
The Bianco Sestriere Gloss hue contrasts with the carbon fiber elements and gloss black floating roof, while the 23-inch alloy wheels add to the concept’s grandeur.
The prototype also features an innovative panoramic roof with a fixed center section illuminated by a ring of LED lights. This section connects the large windshield with the tailgate and also “supports” the large side windows in one piece.
The front doors are hinged upward, while the rear doors are hinged at the rear and, in combination with the pillarless opening, offer unrestricted access to the spacious passenger compartment with 2+2 configuration.
A luxurious and high-tech interior
The Pininfarina welcomes occupants into a spacious, light-filled cabin with a design inspired by the world of luxury sailboats. Indeed, the suspended “floating” front seats recall the style of the hull, while the center console reminiscent of a sail boom.
The large dashboard houses a central touchscreen that lifts off the console at certain stages of driving, advanced digital instrumentation and a head-up display, all of which can be configured by the driver. In addition, speakers in the headrests offer individual sound zones for each occupant.
The material mix includes charcoal-colored leather, semi-aniline leather, fabric, carbon fiber, and anodized aluminum.
Unfortunately, Pininfarina did not reveal details about the powertrain. Therefore, we do not know whether the Pura Vision will be powered by four electric motors with a total of 1,900 hp like the Battista. The company merely said that models inspired by the Pura Vision will be conceived, designed and developed in Italy and will be equipped with advanced technologies pioneered at the company’s Digital Innovation Hub in Germany.
