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The PURA Vision: after the Battista hypercar, Automobili Pininfarina presents the hyperSUV

As imposing as it is elegant, the Pura Vision will inspire Pininfarina's signature production models of the coming years

Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”

Described as an electric Luxury Utility Vehicle (e-LUV), the Pura Vision will inspire the brand’s next generation of purely electric luxury vehicles and will be showcased at Monterey Car Week Aug. 17-20.

Massive and futuristic

The Pura Vision is among the largest creations ever signed by Pininfarina. 5.22 m long, 2.15 m wide and 1.64 m high, the concept is vaguely reminiscent in style of the 1947 Cisitalia 202, the first vehicle ever to enter the collection of New York’s Museum of Modern Arts.

The SUV’s design is striking for its extremely curvaceous and clean lines characterized by the absence of pillars, “hidden” headlights in the front, and a very dynamic and muscular flank.

The Bianco Sestriere Gloss hue contrasts with the carbon fiber elements and gloss black floating roof, while the 23-inch alloy wheels add to the concept’s grandeur.

The prototype also features an innovative panoramic roof with a fixed center section illuminated by a ring of LED lights. This section connects the large windshield with the tailgate and also “supports” the large side windows in one piece.

The front doors are hinged upward, while the rear doors are hinged at the rear and, in combination with the pillarless opening, offer unrestricted access to the spacious passenger compartment with 2+2 configuration.

A luxurious and high-tech interior

The Pininfarina welcomes occupants into a spacious, light-filled cabin with a design inspired by the world of luxury sailboats. Indeed, the suspended “floating” front seats recall the style of the hull, while the center console reminiscent of a sail boom.

The large dashboard houses a central touchscreen that lifts off the console at certain stages of driving, advanced digital instrumentation and a head-up display, all of which can be configured by the driver. In addition, speakers in the headrests offer individual sound zones for each occupant.

The material mix includes charcoal-colored leather, semi-aniline leather, fabric, carbon fiber, and anodized aluminum.

Unfortunately, Pininfarina did not reveal details about the powertrain. Therefore, we do not know whether the Pura Vision will be powered by four electric motors with a total of 1,900 hp like the Battista. The company merely said that models inspired by the Pura Vision will be conceived, designed and developed in Italy and will be equipped with advanced technologies pioneered at the company’s Digital Innovation Hub in Germany.

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Aspark SP600

In a landmark achievement, the Aspark SP600, a production intent prototype hypercar, has become the world’s fastest electric hypercar, clocking a remarkable top speed of 438.7kph. This record-breaking feat was realized through the dedicated efforts of Manifattura Automobili Torino (M.A.T.) in collaboration with tire specialist Bridgestone and driven by professional racer Marc Basseng.

A Vision Realized

The Aspark SP600’s journey to this historic moment began with the vision of Aspark CEO Masanori Yoshida, whose company had previously set benchmarks with the Aspark Owl, renowned as the fastest accelerating electric hypercar. For this new project, Aspark once again partnered with M.A.T., entrusting them with the development and manufacturing of a hypercar capable of shattering the world top speed record for electric vehicles.

Collaboration and Innovation

To achieve this extraordinary speed, M.A.T. sought the expertise of Bridgestone to develop a custom-engineered tire. Bridgestone rose to the challenge with bespoke Potenza Race tires designed specifically for the SP600, ensuring they could handle speeds exceeding 420kph while managing the vehicle’s weight and driving dynamics.

The SP600 underwent rigorous testing at M.A.T.’s headquarters in Torino, Italy. This included extensive virtual and physical evaluations, wind tunnel validation, and numerous track testing sessions. M.A.T. meticulously handled the vehicle’s complete development, from powertrain and software integration to suspension and chassis design, as well as software calibration and the bespoke battery’s design and production.

Record-Breaking Achievement

On June 8th, during the second attempt of the day at Automotive Testing Papenburg, Marc Basseng flawlessly piloted the Aspark SP600 to its record-breaking speed of 438.7kph. This achievement was precisely measured using the certified Racelogic V-Box, a high-precision GPS-based device provided by the ATP proving ground.

The event was attended and supported by numerous marketing and premium partners, including the Supercar Owner Circle, who backed the attempt from its inception. Key executives from Aspark, M.A.T., and Bridgestone were present to witness this monumental accomplishment.

Statements from Key Figures

Masanori Yoshida, Aspark CEO: “It has been about 10 years since we started making the OWL Hypercar. We aimed for the world’s Fastest Acceleration car, and then attempted and achieved the top speed world record today. This technical capability inspires all involved to personal excellence and to challenge and grow in leaps and bounds into the future.”

Steven De Bock, Bridgestone VP EMEA Sales and Original Equipment:
“It was a big excitement on this first attempt for the record, which we immediately saw the potential of the cooperation between the car and tires. The whole team at Bridgestone worked extremely hard to deliver this project in such a short period, another testimonial of our technical capabilities and how we cooperate with our partners.”

Paolo Garella, M.A.T. CEO and Founder:
“This record represents a milestone in the continued growth of M.A.T., a company that today represents the best of the Italian tradition in the automotive industry. In 10 years, we have developed more than 11 full vehicle projects and we have demonstrated that with the right resources we are second to none. I am very proud of my team and also extremely happy to reach this milestone in the anniversary of the 10 years of foundation of M.A.T. A special thank you to Aspark’s CEO Mr. Masanori Yoshida for his vision, support, and trust in M.A.T., and to the Bridgestone team for taking on the challenge and supporting with their most advanced technology this record attempt.”

Exclusive Interview with Riccardo Garella

In an exclusive interview, Riccardo Garella, Sales and Marketing Manager at M.A.T., provided insights into the development process of the Aspark Owl. Watch the full interview on our YouTube channel here.

This historic achievement not only sets a new benchmark in the electric hypercar segment but also underscores the capabilities and potential of electric vehicles in pushing the boundaries of speed and performance.