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The PURA Vision: after the Battista hypercar, Automobili Pininfarina presents the hyperSUV

As imposing as it is elegant, the Pura Vision will inspire Pininfarina's signature production models of the coming years

Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”

Described as an electric Luxury Utility Vehicle (e-LUV), the Pura Vision will inspire the brand’s next generation of purely electric luxury vehicles and will be showcased at Monterey Car Week Aug. 17-20.

Massive and futuristic

The Pura Vision is among the largest creations ever signed by Pininfarina. 5.22 m long, 2.15 m wide and 1.64 m high, the concept is vaguely reminiscent in style of the 1947 Cisitalia 202, the first vehicle ever to enter the collection of New York’s Museum of Modern Arts.

The SUV’s design is striking for its extremely curvaceous and clean lines characterized by the absence of pillars, “hidden” headlights in the front, and a very dynamic and muscular flank.

The Bianco Sestriere Gloss hue contrasts with the carbon fiber elements and gloss black floating roof, while the 23-inch alloy wheels add to the concept’s grandeur.

The prototype also features an innovative panoramic roof with a fixed center section illuminated by a ring of LED lights. This section connects the large windshield with the tailgate and also “supports” the large side windows in one piece.

The front doors are hinged upward, while the rear doors are hinged at the rear and, in combination with the pillarless opening, offer unrestricted access to the spacious passenger compartment with 2+2 configuration.

A luxurious and high-tech interior

The Pininfarina welcomes occupants into a spacious, light-filled cabin with a design inspired by the world of luxury sailboats. Indeed, the suspended “floating” front seats recall the style of the hull, while the center console reminiscent of a sail boom.

The large dashboard houses a central touchscreen that lifts off the console at certain stages of driving, advanced digital instrumentation and a head-up display, all of which can be configured by the driver. In addition, speakers in the headrests offer individual sound zones for each occupant.

The material mix includes charcoal-colored leather, semi-aniline leather, fabric, carbon fiber, and anodized aluminum.

Unfortunately, Pininfarina did not reveal details about the powertrain. Therefore, we do not know whether the Pura Vision will be powered by four electric motors with a total of 1,900 hp like the Battista. The company merely said that models inspired by the Pura Vision will be conceived, designed and developed in Italy and will be equipped with advanced technologies pioneered at the company’s Digital Innovation Hub in Germany.

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Celebrating 115 years of Carrozzeria Garavini, the brand sees its rediscovery and relaunch in the world of cars, design and elegance.

At Garavini, craftsmanship, manufacture and uniqueness come together to create works of art on wheels that go beyond the concept of a simple means of transport to become symbols of passion and refinement.

115 years after its foundation, the company has decided to start again with the Alfa Romeo 4C, in the 10th anniversary year of the model’s presentation, in collaboration with the IAAD in Turin. This partnership between the historic brand and the design institute represents an opportunity to create a high-end sports car that combines outstanding Italian aesthetics with the best technologies.

Poltu Quatu immediately turned out to be the ideal location for the premiere of the project, thanks to the famous Concours d’Elegance which, as the perfect combination of worldliness, elegance and the joy of living the dolce vita, allows the meeting from all over the world of those enthusiasts who, more than anyone else, can appreciate the value and style of a vision such as Garavini’s.

The project takes its inspiration from the 1930s Alfa Romeo 6C 1750 by Garavini, the star of the Italian Dolce Vita and the birth of the classic car movement in Italy. The Garavini Perenne represents an extraordinary sports car that combines the Italian tradition of elegance and style with innovation and high quality craftsmanship. Garavini’s tribute to the model, the 4C, which, with its debut 10 years ago, decreed the real relaunch of Alfa Romeo, is no coincidence: symbolic value, as happens in all valuable initiatives, has a decisive weight in the conception and realisation of unique products.

The soul of the project is Luca Babbini, a young entrepreneur with experience in research and development for various industries, in particular the automotive industry. Babbini’s path, which started at IAAD and has been refined through subsequent collaborations, has always been linked to a passion for luxury, not so much as a material passion, but derived from the emotion that an object or an experience conveys.

“When I crossed Garavini’s path,” explains Luca Babbini, Garavini Design Director, “with family origins and values that can be traced back to mine, I thought it was a sign: the awareness of this affinity has allowed us to give life to a new chapter, a reality in which passion for craftsmanship, luxury and family heritage come together. The Garavini Perenne will be an opportunity to enhance the Turin area but in an international key, thanks to the freshness and desire to do that only a young team, such as that of Garavini and that of the IAAD master’s degree course in Transportation Design, can guarantee.”

On 8 July on the occasion of the Poltu Quatu Classic, a preview of the concept on which the students of the IAAD master’s course in Transportation Design are working, reasoning and declining the Garavini values of elegance and attention to detail, aimed at creating a modern classic with a first series of 15 examples, which aspires to become a timeless model, a source of inspiration for the present and the future. The lines are classic, inspired by a sporty use that smells of fresh air and speed. Driving pleasure is at the heart of the design with a set-up dedicated to usability on the road as well as on the track.

Again Luca Babbini: ‘The valorisation of young people is a key aspect of the project: it always seems, in the common narrative, that unreachable challenges and moments of continuous crisis await us, but the future is full of opportunities and style and beauty are not a closed chapter. The creation of new classics is the true ambition of a project, which looks to the future aware of its past but with the confidence that it can still make a difference. The Turin area, then, is rich in excellent craft realities with which to create synergies and develop a true pole of high craftsmanship. There is nothing to stop us from looking beyond the automotive field and broadening the declination of our values with incursions into other sectors… in short, there is a lot to build on, and the Garavini lifestyle begins today with Garavini Perenne.

The result of this partnership is a high-end compact sports car with a sculptural aesthetic design. Garavini is committed to satisfying a discerning international audience that appreciates the art of automotive design and Italian craftsmanship. The ability to excite both long-time enthusiasts and new customers is a challenge Garavini sets itself, aiming to create a fascinating and successful future for the brand.

The Garavini Perenne will be released in 2025.