The ultimate italian coachbuilder site

The PURA Vision: after the Battista hypercar, Automobili Pininfarina presents the hyperSUV

As imposing as it is elegant, the Pura Vision will inspire Pininfarina's signature production models of the coming years

Automobili Pininfarina has unveiled a new concept called the Pura Vision, which is described by the brand as the beginning of a “pioneering new era of electric luxury.”

Described as an electric Luxury Utility Vehicle (e-LUV), the Pura Vision will inspire the brand’s next generation of purely electric luxury vehicles and will be showcased at Monterey Car Week Aug. 17-20.

Massive and futuristic

The Pura Vision is among the largest creations ever signed by Pininfarina. 5.22 m long, 2.15 m wide and 1.64 m high, the concept is vaguely reminiscent in style of the 1947 Cisitalia 202, the first vehicle ever to enter the collection of New York’s Museum of Modern Arts.

The SUV’s design is striking for its extremely curvaceous and clean lines characterized by the absence of pillars, “hidden” headlights in the front, and a very dynamic and muscular flank.

The Bianco Sestriere Gloss hue contrasts with the carbon fiber elements and gloss black floating roof, while the 23-inch alloy wheels add to the concept’s grandeur.

The prototype also features an innovative panoramic roof with a fixed center section illuminated by a ring of LED lights. This section connects the large windshield with the tailgate and also “supports” the large side windows in one piece.

The front doors are hinged upward, while the rear doors are hinged at the rear and, in combination with the pillarless opening, offer unrestricted access to the spacious passenger compartment with 2+2 configuration.

A luxurious and high-tech interior

The Pininfarina welcomes occupants into a spacious, light-filled cabin with a design inspired by the world of luxury sailboats. Indeed, the suspended “floating” front seats recall the style of the hull, while the center console reminiscent of a sail boom.

The large dashboard houses a central touchscreen that lifts off the console at certain stages of driving, advanced digital instrumentation and a head-up display, all of which can be configured by the driver. In addition, speakers in the headrests offer individual sound zones for each occupant.

The material mix includes charcoal-colored leather, semi-aniline leather, fabric, carbon fiber, and anodized aluminum.

Unfortunately, Pininfarina did not reveal details about the powertrain. Therefore, we do not know whether the Pura Vision will be powered by four electric motors with a total of 1,900 hp like the Battista. The company merely said that models inspired by the Pura Vision will be conceived, designed and developed in Italy and will be equipped with advanced technologies pioneered at the company’s Digital Innovation Hub in Germany.

5 1 vote
Article Rating
Notify of
Inline Feedbacks
View all comments

Auto transport giants like A1 Auto Transport have been in the industry for over 30 years.

But how do they operate, and how can they help Italian Coachbuilders with shipping?

Below we’ll get into all of that with some choice words from Tony Taylor, the founder of A1 Auto Transport.

How Does A1 Auto Operate?

A1 Auto Transport, a top-rated auto shipping company, works to ship all kinds of vehicles from point A to point B. While this sounds simple, the logistics behind a worldwide automobile shipping company are fascinating.

A1 Auto works with many carriers, like Trans Global Auto Logistics, CFR Rinkens, ABC Worldwide LLC, Intl Cargo, and many more. By connecting consumers with plenty of carriers, they can choose whichever they work with and can negotiate down the price.

All that’s needed from the consumer is to contact A1 Auto to find out more about how much the shipping will cost, the shipping times, and much more. A1 also helps transport heavy equipment, RVs, ATVs, electric bikes, and even furniture.

The goal for A1 Auto Transport is to become the largest auto shipping company in the USA. In time, and with our hefty goals, we aim to help as many customers ship their vehicles without any worry.

What are Some Challenges A1 Auto Transport Faces?

As with most online businesses, the biggest factor is how people come to the website. Google constantly updates its algorithm, and this means that there are constant fluctuations in how many people are visiting the website.

This factor is also something you cannot account for, or future-proof, as the internet is constantly changing and evolving. The best you can hope to do is future-proof the website by creating amazing content, building great backlinks, and as well utilizing other forms of traffic, like paid advertising.

Another challenge is the constant problems that the shipping industry faces, like delays, accidents, mechanical problems, and even extreme weather. When thousands (or sometimes, hundreds of thousands) of dollars of vehicles are locked up, customers can start to become upset during difficult moments during transport.

However, with insurance, there is no reason for customers to worry. Delays however are a real problem for any shipping company and consumers need to be aware that it takes time to transport vehicles. They are not tiny boxes, they are huge machines that take time to transport and things happen along the way that can create delays.

What Does the Future of A1 Auto Transport Look Like?

The future for A1 Auto Transport is going to be a much more green future. With electric vehicles becoming a mainstay in our current culture, planning to turn all the carriers into electric vehicles is going to be a challenge, but it will benefit everyone in the end.

A1 Auto is also focusing on becoming as big as possible. With plenty of different forms of advertising, A1 Auto has a plan in mind to take over the auto shipping industry. A1 also works together with other companies, like moving services, to help consumers have an all-in-one option.

Customer service is also another area that we focus on, as bad reviews over time can lead to fewer conversions. It’s important to always remember the customer comes first, and that each customer is provided with care and excellence, as repeat customers are another form of business that is hard to calculate.

What’s the Hardest Part About the Auto Shipping Industry?

The hardest part about working in the auto industry is the stress. With vehicles worth sometimes up to hundreds of thousands of dollars, it means the stake of the company is at risk with every delivery.

That’s why we focus on providing results in an honest, and fair manner. There are plenty of shady transportation services that rip off their customers, and that’s not A1 Auto. With over 30 years in the game, we’re trying to step up the bottom line for our consumers so they never have anything bad to say about the company.

In times when things do go wrong, like late delivery, we always try to satisfy the customer as much as possible. There are solutions to every problem, but sometimes vehicles arrive late, and that’s simply due to unforeseen logistics like weather.


In conclusion, A1 Auto Transport, a seasoned player in the auto shipping industry, operates by connecting consumers with a network of carriers, offering a wide range of vehicle transport services. Challenges include navigating the ever-changing online landscape and dealing with shipping-related issues. A1 Auto Transport’s future goals encompass a greener approach, expanding its presence, and maintaining a strong focus on exceptional customer service, aiming to secure long-term success in the industry.