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Pininfarina protagonist at CES 2022

Visionary concept cars and futuristic experiences, but also cars ready for series production: at CES 2022, Pininfarina offers a comprehensive look at the mobility of tomorrow.

The Consumer Electronics Show (CES), which opens today in Las Vegas, is the world’s leading trade show for consumer electronics. Pininfarina has the opportunity to present its strong commitment to exterior, interior and UX design applied to sustainable mobility through strategic partnerships such as TOGG and Vinfast.

The Smart Concept by TOGG

The Smart Concept, designed under the direction of the TOGG Design Team led by Murat Günak in collaboration with Pininfarina as a strategic partner, is a dynamic and innovative fastback that maintains the stylistic characteristics of TOGG’s DNA. The stylistic concept is based on the upcoming C-SUV 2023 model, unveiled in preview in Turkey on December 27, 2019. The illuminated TOGG logo on the hood, an exclusive design feature of this model, symbolizes the union between East and West. For the interior design, great attention was paid to the user experience. To reveal its innovative approach to mobility, what TOGG is presenting is not just a vehicle but a whole set of products and services, a single mobility ecosystem, called USECASE Mobility®, which integrates a wide range of solutions.

The interior, developed with a design approach typical of SUVs, shows a sporty and elegant steering wheel and four individual seats – the front ones in light color leather, the rear ones in dark leather – with integrated turquoise seat belts to emàphasize not only the electrification but also the brand’s DNA. The doors have a °book opening° system without a B pillar. The car is metallic gray with purple and indigo accents.

The VinFast VF e35 and VF e36

VinFast will present its complete range of electric vehicles consisting of five models with which it enters the A-B-C-D-E segments, including the two new models VF e35 and VF e36, designed by Pininfarina and recently unveiled at the Los Angeles Auto Show. The VinFast design team and renowned Pininfarina design studio use a modern design language that combines smooth curves, crisp lines and bold finishes, harmonized in an eye-catching style. These seductive combinations create a style called “Dynamic Balance”, which gives the design power and forward motion. In addition, the interiors are created with an eye on comfort, luxury and the driving experience.

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Automobili Pininfarina, the pinnacle of Italian luxury automotive design, has unveiled the Battista Cinquantacinque, a hyper GT paying homage to the timeless elegance of the 1955 Lancia Florida. This one-of-a-kind masterpiece blends cutting-edge technology with the spirit of classic Italian design, capturing the essence of automotive history.

Named “Cinquantacinque,” meaning 55 in Italian, the car’s moniker pays homage to the legendary Pininfarina-designed classic car. The Battista Cinquantacinque proudly showcases the iconic Blu Savoia Gloss bodywork and a contrasting Bianco Sestriere Gloss roof, inspired by the original Lancia Florida show car.

The Lancia Florida, created by Battista ‘Pinin’ Farina, served as a muse for the creation of the Battista Cinquantacinque. Farina, the visionary behind the classic model, also lent his name to the fastest and most powerful Italian road car, the Battista.

The exterior of the Battista Cinquantacinque features flawless Blu Savoia Gloss paint, complemented by a Bianco Sestriere Gloss roof and Brushed Anodised jewelry pack. Inside, the bespoke Mahagoni Poltrona Frau Heritage Leather upholstery exudes luxury and sophistication.

Each Battista Cinquantacinque bears unique inscriptions, including the signature ‘Cinquantacinque 55’ on the passenger door plate and the underside of the active rear wing, signifying its heritage and provenance.

Underneath its exquisite exterior lies a powerful heart—a 1,900hp electric powertrain propelled by four independent motors and a 120 kWh lithium-ion battery. With staggering performance figures like 0-100 kph in 1.86 seconds and a driving range of up to 476 km, the Battista Cinquantacinque promises an exhilarating driving experience.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his excitement, stating, “This was a truly special and unique opportunity to design a car that pays homage to Pininfarina SpA’s heritage.” Amantea highlighted the significance of the Lancia Florida’s influence on both the Battista Cinquantacinque and the PURA Vision design concept, setting the stage for future Automobili Pininfarina models.

The Battista Cinquantacinque will make its debut in Tokyo, Japan, alongside retail partner SKY GROUP, marking Automobili Pininfarina’s global expansion. Clients in the region will experience the brand’s promise of ‘Dream Cars. Made Real.’ firsthand, with each hand-crafted vehicle tailored to reflect the personality of its owner.

Automobili Pininfarina’s dedication to crafting bespoke masterpieces ensures that each vehicle leaving the Atelier facility in Cambiano is a unique expression of luxury and automotive excellence, rooted in Italian heritage and innovation.