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The Pininfarina Karma GT makes its debut at the Monterey Car Week

The last born of Karma, the KarmaGT designed by Pininfarina, an unique electric car, also a great protagonist at Pebble Beach.

A huge crowd of fans and collectors have been invading the streets of Monterey for days. Great interest, certainly, also for the last born of Karma Automotive, the Californian car manufacturer, which presented Karma GT on August 14th

A unique electric concept car designed by Pininfarina, Karma’s partner since January. This car is therefore the first result of this collaboration. Partnerships like this play an important role in Karma’s “Value-Forward” business plan, helping the automaker accelerate technology and the development of future products in the transition to a new phase of rapid production expansion.

“Presenting at Pebble Beach our important partnership with a brand based in California is perfectly in line with Pininfarina’s growth strategy in the North American market”, explains Giuseppe Bonollo, Sales and Marketing Director of Pininfarina. “We bring our expertise in design to the USA, in the creation of customized luxury vehicles and in the lifestyle offered by prestigious brands. We are certain that the surprising electric GT we have designed for Karma will be infinitely appreciated by Pebble Beach collectors”

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To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.

A Morgan designed by Pininfarina

Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.

For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.

Limited edition

Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:

“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”