Mario Revelli di Beaumont: the first Freelance Car Designer
Mario Revelli di Beaumont, of ancient Piedmontese noble origins, was born in Rome on June 25th 1907 from Abiel Bethel, a well-known weapons designer, and by Lucia Bonomi.
Oldsmobile Exemplar II
The Oldsmobile Exemplar II designed by Mario Revelli di Beaumont.
Vehicle Overview
The Oldsmobile Exemplar II was a futuristic concept car introduced in 1972, developed as a design study by the Italian coachbuilder Eurostyle in collaboration with General Motors. Designed by the noted Italian stylist Mario Revelli di Beaumont, the vehicle was intended to showcase a possible evolution of American luxury sedans, interpreted through a distinctly European lens. Although never intended for mass production, the Exemplar II combined Oldsmobile’s branding with sleek, advanced aesthetics, hinting at emerging trends in aerodynamics, comfort, and design integration. The body was distinguished by its low, elongated proportions, featuring a sharply tapered fastback rear that flowed seamlessly from the roof to the tail. The front end was defined by a wide, low-set grille with concealed headlights, a styling element often used in concept vehicles of the period to create a smooth, uninterrupted profile. Chrome was used minimally, emphasizing clean surfaces and giving the car a more modern, almost minimalist appearance compared to the heavily ornamented production vehicles of the time. Although detailed technical specifications remain limited, the Exemplar II is believed to have used a standard GM production chassis and drivetrain, likely drawn from Oldsmobile’s contemporary full-size models. This would have ensured functionality for demonstration purposes while keeping development costs manageable. The interior, though sparsely documented, was reportedly designed to offer a futuristic user experience, with elements such as digital gauges, experimental controls, and premium upholstery materials that reflected the ambitions of both Oldsmobile and Eurostyle to reimagine what a luxury sedan could be. The Exemplar II was shown primarily at auto shows and styling exhibitions, where it attracted attention for its daring proportions and international design flair. It remains one of the lesser-known yet visually striking concepts from Oldsmobile’s history, symbolizing a time when cross-continental collaborations brought unexpected innovation and artistry to the automotive world.
Technical Specifications
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Body
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Year1972
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MakeOldsmobile
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ModelExemplar II
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CoachbuilderEurostyle
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Units built1
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DESIGNER
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