News10 November 2023 by Andreas 186 Viewed

Pininfarina will design the next Morgan

To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.

A Morgan designed by Pininfarina

Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.

For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.

Limited edition

Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:

“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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In a landmark achievement, the Aspark SP600, a production intent prototype hypercar, has become the world’s fastest electric hypercar, clocking a remarkable top speed of 438.7kph. This record-breaking feat was realized through the dedicated efforts of Manifattura Automobili Torino (M.A.T.) in collaboration with tire specialist Bridgestone and driven by professional racer Marc Basseng.

A Vision Realized

The Aspark SP600’s journey to this historic moment began with the vision of Aspark CEO Masanori Yoshida, whose company had previously set benchmarks with the Aspark Owl, renowned as the fastest accelerating electric hypercar. For this new project, Aspark once again partnered with M.A.T., entrusting them with the development and manufacturing of a hypercar capable of shattering the world top speed record for electric vehicles.

Collaboration and Innovation

To achieve this extraordinary speed, M.A.T. sought the expertise of Bridgestone to develop a custom-engineered tire. Bridgestone rose to the challenge with bespoke Potenza Race tires designed specifically for the SP600, ensuring they could handle speeds exceeding 420kph while managing the vehicle’s weight and driving dynamics.

The SP600 underwent rigorous testing at M.A.T.’s headquarters in Torino, Italy. This included extensive virtual and physical evaluations, wind tunnel validation, and numerous track testing sessions. M.A.T. meticulously handled the vehicle’s complete development, from powertrain and software integration to suspension and chassis design, as well as software calibration and the bespoke battery’s design and production.

Record-Breaking Achievement

On June 8th, during the second attempt of the day at Automotive Testing Papenburg, Marc Basseng flawlessly piloted the Aspark SP600 to its record-breaking speed of 438.7kph. This achievement was precisely measured using the certified Racelogic V-Box, a high-precision GPS-based device provided by the ATP proving ground.

The event was attended and supported by numerous marketing and premium partners, including the Supercar Owner Circle, who backed the attempt from its inception. Key executives from Aspark, M.A.T., and Bridgestone were present to witness this monumental accomplishment.

Statements from Key Figures

Masanori Yoshida, Aspark CEO: “It has been about 10 years since we started making the OWL Hypercar. We aimed for the world’s Fastest Acceleration car, and then attempted and achieved the top speed world record today. This technical capability inspires all involved to personal excellence and to challenge and grow in leaps and bounds into the future.”

Steven De Bock, Bridgestone VP EMEA Sales and Original Equipment:
“It was a big excitement on this first attempt for the record, which we immediately saw the potential of the cooperation between the car and tires. The whole team at Bridgestone worked extremely hard to deliver this project in such a short period, another testimonial of our technical capabilities and how we cooperate with our partners.”

Paolo Garella, M.A.T. CEO and Founder:
“This record represents a milestone in the continued growth of M.A.T., a company that today represents the best of the Italian tradition in the automotive industry. In 10 years, we have developed more than 11 full vehicle projects and we have demonstrated that with the right resources we are second to none. I am very proud of my team and also extremely happy to reach this milestone in the anniversary of the 10 years of foundation of M.A.T. A special thank you to Aspark’s CEO Mr. Masanori Yoshida for his vision, support, and trust in M.A.T., and to the Bridgestone team for taking on the challenge and supporting with their most advanced technology this record attempt.”

Exclusive Interview with Riccardo Garella

In an exclusive interview, Riccardo Garella, Sales and Marketing Manager at M.A.T., provided insights into the development process of the Aspark Owl. Watch the full interview on our YouTube channel here.

This historic achievement not only sets a new benchmark in the electric hypercar segment but also underscores the capabilities and potential of electric vehicles in pushing the boundaries of speed and performance.