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Pininfarina will design the next Morgan

To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.

A Morgan designed by Pininfarina

Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.

For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.

Limited edition

Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:

“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”

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Automobili Pininfarina, the pinnacle of Italian luxury automotive design, has unveiled the Battista Cinquantacinque, a hyper GT paying homage to the timeless elegance of the 1955 Lancia Florida. This one-of-a-kind masterpiece blends cutting-edge technology with the spirit of classic Italian design, capturing the essence of automotive history.

Named “Cinquantacinque,” meaning 55 in Italian, the car’s moniker pays homage to the legendary Pininfarina-designed classic car. The Battista Cinquantacinque proudly showcases the iconic Blu Savoia Gloss bodywork and a contrasting Bianco Sestriere Gloss roof, inspired by the original Lancia Florida show car.

The Lancia Florida, created by Battista ‘Pinin’ Farina, served as a muse for the creation of the Battista Cinquantacinque. Farina, the visionary behind the classic model, also lent his name to the fastest and most powerful Italian road car, the Battista.

The exterior of the Battista Cinquantacinque features flawless Blu Savoia Gloss paint, complemented by a Bianco Sestriere Gloss roof and Brushed Anodised jewelry pack. Inside, the bespoke Mahagoni Poltrona Frau Heritage Leather upholstery exudes luxury and sophistication.

Each Battista Cinquantacinque bears unique inscriptions, including the signature ‘Cinquantacinque 55’ on the passenger door plate and the underside of the active rear wing, signifying its heritage and provenance.

Underneath its exquisite exterior lies a powerful heart—a 1,900hp electric powertrain propelled by four independent motors and a 120 kWh lithium-ion battery. With staggering performance figures like 0-100 kph in 1.86 seconds and a driving range of up to 476 km, the Battista Cinquantacinque promises an exhilarating driving experience.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his excitement, stating, “This was a truly special and unique opportunity to design a car that pays homage to Pininfarina SpA’s heritage.” Amantea highlighted the significance of the Lancia Florida’s influence on both the Battista Cinquantacinque and the PURA Vision design concept, setting the stage for future Automobili Pininfarina models.

The Battista Cinquantacinque will make its debut in Tokyo, Japan, alongside retail partner SKY GROUP, marking Automobili Pininfarina’s global expansion. Clients in the region will experience the brand’s promise of ‘Dream Cars. Made Real.’ firsthand, with each hand-crafted vehicle tailored to reflect the personality of its owner.

Automobili Pininfarina’s dedication to crafting bespoke masterpieces ensures that each vehicle leaving the Atelier facility in Cambiano is a unique expression of luxury and automotive excellence, rooted in Italian heritage and innovation.