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Hyundai and Giugiaro together for the rebirth of the Pony Coupe

The 1974 Concept was designed by the famous designer

Hyundai and Giorgetto Giuagiaro together again.

Indeed, the Korean automaker has announced a collaboration with Italian design studio GFG Style and in particular its founders Giorgetto and Fabrizio Giugiaro.

One can speak of a return to the roots for both parties, given the common goal of recreating the historic 1974 Hyundai Pony Coupe Concept, designed by a young Giorgetto Giugiaro for its debut at the 1974 Turin Motor Show.

It was Hyundai’s first time at the Piedmont event. The reconstructed concept car will be presented during next spring.

Hyundai first unveiled the project during a design discussion held in Seoul, which featured Giorgetto and Fabrizio Giugiaro together with the Korean Group’s top management.

 “We are absolutely thrilled to welcome Giorgetto and Fabrizio to Seoul for this precious occasion and look forward to collaborating with them and GFG Style on this extraordinary design project.” Said Hyundai Motor Group Chief Creative OfficerDonckerwolke. “This is a historically valuable initiative and represents a cross-cultural exchange that could pave the way for further collaborations in the future.”

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To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.

A Morgan designed by Pininfarina

Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.

For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.

Limited edition

Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:

“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”