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Garavini Livery Design Contest

Livery Design Contest

The Garavini 111 concept sees the light after one hundred and eleven years since the birth of the historic brand based on the Alfa Romeo 4C with the scope of bringing back to life the style and elegance of the golden era of bespoke coachbuilding deploying innovative design lines, materials and technologie

Being in the design stage of the Garavini 111 with the #Livery111 contest the Brand wishes to make the aficionados community part of what the first prototype will wear, its livery, the business card whose role is to express the emotions given by the car. #Livery111 will end Wednesday March 31st 2021

The contest will start on the 31st of January 2021 at 18:00 (CET), it will end on the 31st of March 2021 at 19:00 (CET). During this period the affectionados will be able to contribute to the making of the livery that the first prototype of the Garavini111 will wear during the testing phase that will start in the upcoming months

By that time the official template will be published on the wevsite www.garavinitorino.it and the official instagram account @GaraviniTorino.

Qualifying criteria:

  • The participant must follow Garavini’s official Instagram account @GaraviniTorino.
  • The official template must be used and submitted.
  • The image must be shared (via instagram post or IG stories) before Wednesday March 31st 2021 at 19:00 (CET)
  • The shared image must include tag to the Instagram accont @GaraviniTorino and “#Livery111”

As of Sunday January 31st 2021 h 19:00 (CET) it will be possible to download all the material needed to enter the contest #Livery111 at www.garavinitorino.it.

Partecipants are required to follow Garavini Torino’s official Instagram account @GaraviniTorino and format their design according to the template provided. Partecipants will share their livery on Instagram tagging the IG page @GaraviniTorino and will include “#Livery111”

Garavini’s Instagram accont will gather, once per week, all of the images submitted by the partecipants (that comply with the above mentioned qualifying criteria) and will share them via IG Stories, tagging the author. At this point anyone  will be able to vote for their favourite design among those shared


The image declared winner of the #Livery111 contest, will be shared on Garavini Torino’s official Instagram account, and will be applied as livery on the Alfa Romeo 4C that will then become the first prototype of the Garavini 111.

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At the prestigious Auto China 2024 event in Beijing, car enthusiasts and industry insiders alike were treated to a groundbreaking revelation: the world premiere of Italdesign’s Quintessenza. Representing a fusion of human ingenuity and natural inspiration, the Quintessenza embodies a harmonious relationship between humans and the elements, offering a fresh perspective on automotive design and functionality.

Rooted in a human-centric approach, the Quintessenza project places individuals at the forefront, both as creators and users. From design conception to construction, humans drive every aspect of the Quintessenza’s development. As users, they engage with the vehicle to connect with nature’s diverse elements, fostering a profound sense of connection and agency.

Drawing on over five decades of Italdesign’s heritage, the Quintessenza’s design philosophy integrates flexibility, freedom, sportiness, and duality. It encapsulates the Italian essence of design as a universal expression, seamlessly merging technology with human-machine interaction while incorporating natural elements to bridge the gap between occupants and the outside world.

Positioned to cater to adventurous individuals seeking urban functionality and a deeper connection with nature, the Quintessenza falls within the performance pick-up and sport activity vehicle category, offering versatility and excitement on and off the road.

Exterior-wise, the Quintessenza boasts a dual nature, blending the dynamic prowess of a GT with the versatile adaptability of a pick-up truck. Its design intricately balances sporty aesthetics with practical functionality, featuring muscular yet fluid lines that emphasize its dual-purpose capabilities. The vehicle’s front exudes a sporty GT vibe, while the rear emphasizes usability akin to pick-up trucks and off-road vehicles.

The exterior design showcases innovative aerodynamic features, including an active splitter system that adjusts based on driving conditions to optimize downforce and cooling. Moreover, the incorporation of natural fiber composite elements enhances both strength and aesthetics, underscoring Italdesign’s commitment to marrying form with function.

Internally, the Quintessenza continues its human-centric approach, boasting a minimalist yet functional interior design. A floating central dashboard, adorned with marble-based fabric, seamlessly integrates air conditioning and human-machine interface controls, offering a futuristic yet intuitive user experience. Advanced haptic technology embedded in upholstery further enhances usability, integrating vehicle controls into the console for effortless access.

The Quintessenza’s user experience extends beyond conventional boundaries, with nearly all onboard features customizable via smartphones. Through a dedicated app, drivers can personalize their driving experience, from interior lighting to audio preferences, further enhancing the vehicle’s allure as a personalized extension of the individual.

In line with the “never lost” concept, the Quintessenza’s UX-UI interface ensures occupants remain seamlessly connected with their surroundings. Through dynamic projections, passengers are continuously informed about the vehicle’s location and destination, fostering a sense of security and adventure.

The Quintessenza’s debut at Auto China 2024 heralds a new era of automotive innovation, where human creativity converges with natural inspiration to redefine the driving experience. As Italdesign continues to push the boundaries of design and functionality, the Quintessenza stands as a testament to the enduring bond between humans, nature, and automotive excellence.