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Fiat’s Collaboration with Italian Coachbuilders at the Dawn of the 20th Century

Italy witnessed the emergence of a wide variety of automotive companies, especially between Turin and Milan, at the beginning of the last century. However, over the following decades, these companies gradually disappeared, culminating in recent years with all surviving brands converging under a single entity: Fiat. This phenomenon has seldom been compared to another, equally significant but fundamentally different occurrence, namely the proliferation of automotive coachbuilders. Unlike the automotive companies, the coachbuilders did not experience a similar disappearance, but rather a gradual consolidation, with some even transforming their operations into robust industrial entities.

1947 Mostra della Carrozzeria Italiana

Lets step back in time to the year 1947, a momentous period marked by the end of a war that left both material and moral devastation in its wake. The echoes of those challenging years are etched in the memories of those fortunate enough to have lived through them. The Mille Miglia revives, symbolizing the resilient spirit of a society yearning for recovery.