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Tom Tjaarda’s last creation: The Fiat 124 Targa

Presented at the “Super Car Parade 2019” at Parco del Valentino, exhibited at Circolo del Design di Torino, the one-off “124 Tjaarda Targa“, by Tom Tjaarda, was subsequently awarded as “show car” at the Castello di Meano Elegance Competition.

The car tells the gripping stylistic journey of Tjaarda, from the Corvette Rondine show car by Pininfarina of 1962, from which he took inspiration for the roll bar and roof shape, with a distinctly sporty character and a transparent showcar greenhouse.

The plexiglass roof reminded Tjaarda of his father John’s experiment on the Lincoln Zephir. On the Targa it can be removed with a quick maneuver by one person and housed in the luggage compartment. Tom’s intent was to present a new genre of 124, a Targa. The roof is clearly lower than the standard Top forming a single line with the rollbar and the elongated tail of the car. New lowered seat rails have been built, thus changing the driving layout which also allows a more comfortable driving position.

Tjaarda chose the only possible candidate as donor car: the 124 France blue with the Brescia license plate that was published often, so much that in the eyes of the designer now it was a famous specimen.

Moreover, Tom wanted to work on a car in excellent condition, that he was driving and also knew very well. He personally directed the main phases of the realization: the study of the shape of the roof and rear window, the lengthening of the tails and the housings of the new conical back lights.

The front is well-finished and features a hand-made solid aluminum trim, bumper split and bonnet with drop-shaped humps. Those were later the subject of several interventions. Tjaarda defined them as “timid” due to their small size, then imposing, till its definitive shape that the designer liked to be proportionate with the car. Tjaarda wanted to propose once again the interiors of the 124 Rondine, expressing the desire of shades of gray, then reverberated on the bodywork.

To differentiate it from the Rondine he wanted a nautical inspiration: the use of wood also on the central console and above the back seat, as well as for the steering wheel, brass for the instrumentation rings used alos on the Rondine but intentionally deeper, motorboats inspired pull-switches. The mechanics shows an elaborate 2 liter and a differential with short ratios, so much to induce Tjaarda to nickname it the “bomb“. Tom sighed happily said: “this time we have to sacrifice a bit of elegance in the name of sportiness “, without success because the 124 Targa is a real elegant lady when parked but a bomb on the road. The silver bodywork on top, and light quartz on the sides in order to emphasize the belt line. Tjaarda wanted a bi-color car which need to be discovered with the look, therefore without particular contrasts. The “124 Tjaarda Targa” revives the expressiveness of the great Italian bodyworks of the years sixty for the classic ways of making, although Tom intended to make a new one project, a new type of 124.

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The Automobili Pininfarina PURA Vision design concept has secured the esteemed Red Dot Award: Design Concept 2024, solidifying its position as one of the most innovative and groundbreaking automotive designs of the year.

The Red Dot Award is widely recognised as a global symbol of design excellence, with a jury of designers, professors, and journalists meticulously evaluating entries for innovation, design quality, and creative vision. PURA Vision’s selection as the winner of the Design Concept category underscores its impressive design language and futuristic vision.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, commented: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”

This victory follows earlier accolades for the PURA Vision, including wins at the iF Design 2024 Product Awards and the 2024 International Design Awards, further cementing its influence in the world of luxury automotive design.

The PURA Vision concept boldly redefines the Luxury Utility Vehicle (LUV) with sleek cab-rear proportions that blend timeless elegance with meticulous detailing, creating a vehicle that stands out in terms of both aesthetics and functionality. The design evokes Pininfarina’s rich heritage while propelling the brand into the future of automotive luxury.

Key design elements include its low bonnet and high fenders, drawing inspiration from the classic 1947 Cisitalia, a legendary model in the Pininfarina lineup. Additionally, the expansive glasshouse, influenced by the Alfa Romeo Superflow IV, and the tri-opening pillarless lounge doors, offer an unrestricted view and access to a futuristic, luxurious 2+2 cabin.

The design also pays homage to the pillarless construction of the Lancia Florida, another iconic model from the 1950s, designed by Battista Farina. This influence is further carried through in recent Pininfarina designs, including the one-off Battista Cinquantacinque.

PURA Vision’s exterior is further enhanced by finely crafted details, such as an anodised aluminium beltline that runs seamlessly around the glasshouse, forming an elegant, unbroken arc that exemplifies Pininfarina’s commitment to precision and elegance.

With its innovative design and lineage rooted in automotive history, PURA Vision represents a bold vision for the future of Automobili Pininfarina, continuing the legacy of creating vehicles that blend art and technology into a harmonious expression of luxury and performance.