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the Porsche 964 Turbo One-Off by Ares Design Modena

When the Porsche 964 Turbo was launched in 1991, it faced an uphill battle to win its fans over: this new generation of the iconic sports car from Stuttgart had been handed the baton from the first 911 to bear the Turbo badge on its rear bonnet – the legendary 930 – a car that changed the sports GTs panorama forever.

Initially greeted with scepticism by enthusiasts, the Porsche 964 Turbo managed, over time, to carve out an important place in their hearts, in part, thanks to its exceptional design, dominated by the large whale-tail spoiler.

For ARES’s latest project, a one-off car, the luxury coachbuilder has chosen the 911 964 Turbo, interpreting and modifying it, both in the aesthetics and mechanics; ultimately imparting its DNA which imbues every one of its creations.

ARES, an expert in such projects, has over the years carried out many reimaginations aimed at giving new life to classic models: in 2018, the atelier created a stunning Corvette C2 Sting Ray, equipped with the engine of the 2017 Corvette C7.

With the Porsche 964 Turbo, ARES designers first modified the car’s rear, installing a new bonnet with ducktail spoiler and new alloy wheels with a design reminiscent of Fuchs rims – immortalised by the 911 Carrera RS 2.7 of the 1970s.

The Modenese craftsmen have created a new interior upholstery in leather and tartan fabric, decorated with a houndstooth motif, a gentle nod to the German manufacturer’s racing cars from yesteryear and one that ARES had already used on its Porsche 911 Targa GT3. Special attention has also been paid to the interface between car and driver: with new gauges and a PCCM infotainment system, specifically designed for classic Porsches.

In terms of performance, although the 964 Turbo never lacked numbers, ARES has refined the 3.6-litre six-cylinder boxer, which now breathes better thanks to a more powerful turbine and intercooler, topping 425 Hp after the modification.

The Porsche 911 964 Turbo by ARES is a unique creation, born from an enthusiast’s vision who wanted to realize his dream car. An object of desire, as exciting to drive as it is to look at.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.