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Italdesign Unveils Asso di Picche in Movimento at the Milano Design Week

asso di picche in movimento

As the world gathers at Milano Design Week, Italdesign emerges with an unparalleled showcase, debuting the 1:1 physical model of the Asso di Picche in Movimento. A testament to precision and artisanal mastery, this model transcends digital renderings to embody the essence of Italdesign’s vision and commitment to excellence. On display from April 15-21, this remarkable creation beckons enthusiasts and industry insiders alike to witness automotive history in the making.

Joaquin Garcia, Head of Design at Italdesign, reflects on the significance of tangible models in today’s digital age: “In an era dominated by digital innovation, a tangible 1:1 model remains central in its ability to captivate, inspire, and evoke genuine emotional response.” Garcia emphasizes the importance of public input in refining designs to meet customer expectations, underscoring Italdesign’s dedication to perfection.

CEO Antonio Casu highlights Italdesign’s unparalleled expertise in modeling and coachbuilding, essential for maintaining quality and competitiveness on a global scale. From the Nissan GT-R50 to the Caterham Project V concept coupé, Italdesign’s projects are a testament to their commitment to excellence.

Crafted from a fusion of epoxy resin and plexiglass, the Asso di Picche in Movimento model is meticulously detailed, coated in metallic grey paint with hints of blue, evoking a sense of motion and fluidity. Every aspect, from the lighting clusters to the precision-engineered rims and tires, showcases Italdesign’s dedication to perfection.

Beyond celebrating Italdesign’s heritage, the Asso di Picche in Movimento offers a modern interpretation of the original Audi Karmann Asso di Picche, a timeless masterpiece designed by the legendary Giorgetto Giugiaro in 1973. Garcia explains, “It suggests a humanized approach to technology and prioritizes sustainability, enhancing the human-centric connection between driver, vehicle, and nature.”

Every detail of the Asso di Picche in Movimento is meticulously crafted with the needs of the driver and passengers in mind. From enhanced safety features to a seamless integration of technology and luxurious interiors, the model offers a glimpse into the future of automotive design.

As visitors immerse themselves in the Asso di Picche in Movimento experience at Milano Design Week, they are reminded of the beauty and resilience of the natural world, enveloped in a sensory journey unlike any other.

For enthusiasts and industry professionals alike, Italdesign’s unveiling of the Asso di Picche in Movimento marks a pivotal moment in automotive history, a celebration of innovation, craftsmanship, and the enduring legacy of Italdesign.

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In a harmonious fusion of heritage and innovation, Morgan Motor Company and Pininfarina S.p.A. proudly present Midsummer, a limited series special project celebrating over two centuries of coachbuilding excellence.

The Midsummer barchetta design pays homage to the iconic European coachwork style while showcasing the timeless silhouette flexibility of Morgan vehicles. Crafted on the latest Morgan CX-Generation Bonded Aluminium platform, each Midsummer boasts a turbocharged six-cylinder engine and an eight-speed automatic transmission, ensuring a dynamic driving experience.

Central to Midsummer’s allure is the sensory connection it fosters between occupants and machine, achieved through its distinctive style and character. Encapsulating this connection is the exterior’s remarkable use of sustainable teak wood, meticulously laminated to create sculpted wood structures surrounding the cockpit and defining a distinctive shoulder line.

Crafted by hand, each aluminium body panel demands over 250 hours of meticulous labour, a testament to the dedication of Morgan’s skilled artisans. Collaborative efforts between Morgan and Pininfarina’s designers and engineers have resulted in a final design that is both surprising and unique.

Limited to just 50 units, all of which have been eagerly claimed by customers following exclusive preview sessions, Midsummer marks a milestone in automotive craftsmanship. Each vehicle is adorned with the “Pininfarina Fuoriserie” badge, a first for a production car, signifying its exceptional status.

Massimo Fumarola, CEO of Morgan Motor Company, expressed pride in Midsummer, stating, “We are incredibly proud to unveil Midsummer, a limited series special project that celebrates two centuries of coachbuilding and embodies the core values of Morgan. It represents the pinnacle of our talented workforce’s craftsmanship.”

Giuseppe Bonollo, SVP Sales & Marketing of Pininfarina, echoed this sentiment, saying, “Together with Morgan, we are proud to lead the coachbuilding movement. This extraordinary collaboration brings together Morgan’s century-old bodybuilding philosophy with Pininfarina’s nearly 95 years of tradition in designing and crafting bespoke vehicles.”

Midsummer’s design journey was marked by intense collaboration, with designers and engineers from both companies working closely to translate shared ideals into reality. The result is a masterpiece that seamlessly blends Morgan’s rich heritage with Pininfarina’s timeless design language.

From its striking exterior to its meticulously crafted interior, Midsummer embodies the essence of automotive excellence. With its limited production and unparalleled craftsmanship, Midsummer promises to become a coveted collector’s item, cherished by enthusiasts for generations to come