www.carrozzieri-italiani.com

The ultimate italian coachbuilder site

News16 December 2021 by Andreas 455 Viewed

Italian Coachbuilder ARES opens first Austrian studio in Kitzbühel

• Italian coachbuilder ARES opens its doors to its Kitzbühelstudio
• 250 square meter boutique to present the ultimate in bespoke automotive design
• One of five premises for the Italian coachbuilder

Luxury Italian coachbuilder ARES has confirmed that it has opened the doors to its first Austrian studio in Kitzbühel this month.

Located on Franz-Reisch Strasse, the studio will provide customers with an immersive brand experience and unparalleled customer service; as the Italian company showcases its coachbuilding skills, artisanal craftsmanship and cutting-edge technology.

On display at the 250 square meter studio will be the company’s stunning ARES S1 Project and its commanding ARES for Land Rover Defender Spec 1.2.

The opening is one of five new studios across Europe and marks a significant milestone for the company as it brings the ARES experience closer to its customers in key territories. Visitors will have a choice of exquisite finishes and colour palettes to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics.

The luxurious boutique will play a vital role in the company’s Co-Create philosophy, where both customers and designers can work hand-in-hand to build bespoke one-off vehicles – an offering unique to ARES.

Founded six years ago, the company employs 150 people and is headquartered in its 23,000 sq metres facility in Modena Italy. ARES uses a fusion of artisanal craftmanship and modern-day technology to create and hand-build bespoke one-off and limited-edition vehicles for customers from around the world.

Commenting CEO and Co-founder Dany Bahar said: “We are delighted to open this new studio. At ARES, we offer a unique opportunity for customers to build their very own vehicles, to their exact specification. And these new personalisation studios will allow more customers to do exactly that, to realise their dream vehicle and be part of the creation process.”

Chairman and Co-Founder Waleed Al Ghafari commented: “The opening of the Kitzbühel studio marks a significant point in ARES’ development as we take the brand to our customers in key territories. Kitzbühel is an important location for us and we are very proud to bring ARES and its Made in Italy marque of hand-built vehicles to Austria and this stunning part of Europe.”

After the openings of Dubai, St Moritz, Modena and Kitzbuhel, ARES will also be opening a Studio in Munich.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

Posts You Might Like

5 1 vote
Article Rating
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Aspark SP600

In a landmark achievement, the Aspark SP600, a production intent prototype hypercar, has become the world’s fastest electric hypercar, clocking a remarkable top speed of 438.7kph. This record-breaking feat was realized through the dedicated efforts of Manifattura Automobili Torino (M.A.T.) in collaboration with tire specialist Bridgestone and driven by professional racer Marc Basseng.

A Vision Realized

The Aspark SP600’s journey to this historic moment began with the vision of Aspark CEO Masanori Yoshida, whose company had previously set benchmarks with the Aspark Owl, renowned as the fastest accelerating electric hypercar. For this new project, Aspark once again partnered with M.A.T., entrusting them with the development and manufacturing of a hypercar capable of shattering the world top speed record for electric vehicles.

Collaboration and Innovation

To achieve this extraordinary speed, M.A.T. sought the expertise of Bridgestone to develop a custom-engineered tire. Bridgestone rose to the challenge with bespoke Potenza Race tires designed specifically for the SP600, ensuring they could handle speeds exceeding 420kph while managing the vehicle’s weight and driving dynamics.

The SP600 underwent rigorous testing at M.A.T.’s headquarters in Torino, Italy. This included extensive virtual and physical evaluations, wind tunnel validation, and numerous track testing sessions. M.A.T. meticulously handled the vehicle’s complete development, from powertrain and software integration to suspension and chassis design, as well as software calibration and the bespoke battery’s design and production.

Record-Breaking Achievement

On June 8th, during the second attempt of the day at Automotive Testing Papenburg, Marc Basseng flawlessly piloted the Aspark SP600 to its record-breaking speed of 438.7kph. This achievement was precisely measured using the certified Racelogic V-Box, a high-precision GPS-based device provided by the ATP proving ground.

The event was attended and supported by numerous marketing and premium partners, including the Supercar Owner Circle, who backed the attempt from its inception. Key executives from Aspark, M.A.T., and Bridgestone were present to witness this monumental accomplishment.

Statements from Key Figures

Masanori Yoshida, Aspark CEO: “It has been about 10 years since we started making the OWL Hypercar. We aimed for the world’s Fastest Acceleration car, and then attempted and achieved the top speed world record today. This technical capability inspires all involved to personal excellence and to challenge and grow in leaps and bounds into the future.”

Steven De Bock, Bridgestone VP EMEA Sales and Original Equipment:
“It was a big excitement on this first attempt for the record, which we immediately saw the potential of the cooperation between the car and tires. The whole team at Bridgestone worked extremely hard to deliver this project in such a short period, another testimonial of our technical capabilities and how we cooperate with our partners.”

Paolo Garella, M.A.T. CEO and Founder:
“This record represents a milestone in the continued growth of M.A.T., a company that today represents the best of the Italian tradition in the automotive industry. In 10 years, we have developed more than 11 full vehicle projects and we have demonstrated that with the right resources we are second to none. I am very proud of my team and also extremely happy to reach this milestone in the anniversary of the 10 years of foundation of M.A.T. A special thank you to Aspark’s CEO Mr. Masanori Yoshida for his vision, support, and trust in M.A.T., and to the Bridgestone team for taking on the challenge and supporting with their most advanced technology this record attempt.”

Exclusive Interview with Riccardo Garella

In an exclusive interview, Riccardo Garella, Sales and Marketing Manager at M.A.T., provided insights into the development process of the Aspark Owl. Watch the full interview on our YouTube channel here.

This historic achievement not only sets a new benchmark in the electric hypercar segment but also underscores the capabilities and potential of electric vehicles in pushing the boundaries of speed and performance.

© 2023 Carrozzieri-italiani.com
Handcrafted with love in Italy 🇮🇹