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Volvo P1800 ES Rocket
Chassis
The Volvo P1800 ES Rocket by Frua.
Vehicle Overview
In the late 1960s, the Volvo P1800 sport coupe began to show its age, prompting Volvo’s management to seek ways to modernize the model within budget constraints. The concept of transforming the classic coupe into a “shooting brake” gained traction, aligning with the emerging trend among stylists. Notably, a similar design approach had been adopted by Ogle Design for the 1968 Reliant Scimitar GTE. To bring this concept to life, Volvo collaborated with Carrozzeria Frua and Coggiola to develop proposals for the Volvo P1800 Rocket. In 1968, both companies presented prototypes based on the existing P1800 body taken from the production line. Carrozzeria Frua, known for building the first P1800 coupe prototypes in the late 1950s, introduced a design dubbed the Rocket, characterized by its rounded, truncated rear. On the other hand, Coggiola, a relatively new company established in 1966, showcased a design named the Beach Car. Of the two prototypes, the design by Coggiola showed the most promise and ultimately paved the way for the production model of the P1800 ES in 1971. This production model, attributed to Volvo designer Jan Wilsgaard, retained many elements of Coggiola’s Beach Car design, including the shooting brake configuration with an elongated roofline. The Volvo P1800 Rocket prototype, a testament to the collaborative efforts between Volvo and renowned Italian coachbuilders, is now housed in the Volvo museum collection. It stands as a reminder of the innovative spirit and creative partnerships that shaped the evolution of Volvo’s iconic P1800 series, capturing the essence of automotive design and engineering during that era.
Technical Specifications
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Body
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Year1968
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MakeVolvo
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ModelP1800
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CoachbuilderFrua
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Length (mm)N/A
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Width (mm)N/A
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Height (mm)N/A
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Units built1
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Engine TypeN/A
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DesignerPietro Frua
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MakeN/A
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ModelN/A
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Cylinder CapacityN/A
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Number Of DoorsN/A
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Twelve Month RateN/A
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Date Of First RegistrationN/A
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Year Of ManufactureN/A
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CO2 EmissionsN/A
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Fuel TypeN/A
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Tax StatusN/A
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TransmissionN/A
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ColourN/A
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Type ApprovalN/A
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Wheel PlanN/A
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Revenue WeightN/A
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Tax DetailsN/A
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TaxedN/A
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motN/A
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MakeN/A
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Cylinder CapacityN/A
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RegistrationN/A
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Year Of ManufactureN/A
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CO2 MissionsN/A
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Fuel TypeN/A
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Tax StatusN/A
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ColourN/A
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Type ApprovalN/A
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Wheel PlanN/A
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Revenue WeightN/A
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