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Morgan and Pininfarina Unveil Midsummer: A Celebration of Coachbuilding and Timeless Style

In a harmonious fusion of heritage and innovation, Morgan Motor Company and Pininfarina S.p.A. proudly present Midsummer, a limited series special project celebrating over two centuries of coachbuilding excellence.

The Midsummer barchetta design pays homage to the iconic European coachwork style while showcasing the timeless silhouette flexibility of Morgan vehicles. Crafted on the latest Morgan CX-Generation Bonded Aluminium platform, each Midsummer boasts a turbocharged six-cylinder engine and an eight-speed automatic transmission, ensuring a dynamic driving experience.

Central to Midsummer’s allure is the sensory connection it fosters between occupants and machine, achieved through its distinctive style and character. Encapsulating this connection is the exterior’s remarkable use of sustainable teak wood, meticulously laminated to create sculpted wood structures surrounding the cockpit and defining a distinctive shoulder line.

Crafted by hand, each aluminium body panel demands over 250 hours of meticulous labour, a testament to the dedication of Morgan’s skilled artisans. Collaborative efforts between Morgan and Pininfarina’s designers and engineers have resulted in a final design that is both surprising and unique.

Limited to just 50 units, all of which have been eagerly claimed by customers following exclusive preview sessions, Midsummer marks a milestone in automotive craftsmanship. Each vehicle is adorned with the “Pininfarina Fuoriserie” badge, a first for a production car, signifying its exceptional status.

Massimo Fumarola, CEO of Morgan Motor Company, expressed pride in Midsummer, stating, “We are incredibly proud to unveil Midsummer, a limited series special project that celebrates two centuries of coachbuilding and embodies the core values of Morgan. It represents the pinnacle of our talented workforce’s craftsmanship.”

Giuseppe Bonollo, SVP Sales & Marketing of Pininfarina, echoed this sentiment, saying, “Together with Morgan, we are proud to lead the coachbuilding movement. This extraordinary collaboration brings together Morgan’s century-old bodybuilding philosophy with Pininfarina’s nearly 95 years of tradition in designing and crafting bespoke vehicles.”

Midsummer’s design journey was marked by intense collaboration, with designers and engineers from both companies working closely to translate shared ideals into reality. The result is a masterpiece that seamlessly blends Morgan’s rich heritage with Pininfarina’s timeless design language.

From its striking exterior to its meticulously crafted interior, Midsummer embodies the essence of automotive excellence. With its limited production and unparalleled craftsmanship, Midsummer promises to become a coveted collector’s item, cherished by enthusiasts for generations to come

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Veloce12 Bespoke Car of the Year

October 28, 2024 – The Superleggera Veloce12 has garnered a prestigious nomination for Bespoke Car of the Year at the 2024 Historic Motoring Awards, presented by Octane Magazine and sponsored by Lockton. This honor shines a spotlight on Touring Superleggera’s commitment to merging design innovation with the legacy of fine Italian craftsmanship.

The Superleggera Veloce12, a true emblem of “Italianità,” brings together refined design and modern engineering with a nod to classic elegance—a defining ethos at Touring Superleggera for decades. From its meticulously hand-sculpted bodywork to its performance-driven mechanics, every element of the Veloce12 reflects the precision and artistry at the core of Touring’s creations. Crafted to deliver an unmatched driving experience, this bespoke model balances power with finesse, embodying both innovation and tradition.

This nomination is a testament to the dedication and passion that guide every step of the Superleggera Veloce12’s creation, aligning it with the very best in bespoke motoring worldwide. Touring Superleggera CEO commented, “To be nominated in the Bespoke Car of the Year category is both an honor and a validation of our relentless pursuit of custom, handcrafted excellence.”

Touring Superleggera extends its gratitude to the judges and organizers of the Historic Motoring Awards for recognizing the Veloce12 and looks forward to the results of this celebrated event.