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Pininfarina’s VinFast Will be exhibited at the 2021 “The Future Of Mobility” Los Angeles Auto Show

Introduction of its two newest aspirational EV models, VF e35 and VF e36, designed by Pininfarina

VinFast, the emerging global smart EV firm from Vietnam, reveals “The Future of Mobility” concept for its global premiere at the 2021 Los Angeles Auto Show®, along with an introduction of its two newest aspirational EV models, VF e35 and VF e36, designed by Pininfarina.

Following its global premiere, VinFast unveiled its “Future of Mobility” concept at the 2021 Los Angeles Auto Show..

“The Future of Mobility” stems from VinFast’s vision of “driving the movement of the global smart EV revolution.” VinFast is fully committed to making a more sustainable future for transportation, allowing people to enjoy intelligent, safe, exciting, and environmentally friendly mobility. VinFast also puts trust in ‘technologies for life’ that serve and bring excitement to customers’ daily lives.

“The Future of Mobility” concept is reflected in every detail of VinFast’s booth. Measuring more than 8,500 square feet, the booth employs streamlined, modern, and futuristic designs while engaging the crowd with energetic white and blue accents. VinFast’s brand colors evoke imagery of a powerful ‘blue electric spark’ endlessly driving the evolution of mobility.

The centerpiece of VinFast’s “Future of Mobility” at this year’s LA Auto Show is its two electric SUV models, VF e35 and VF e36. VinFast’s design team and the world-renowned design studio, Pininfarina, utilize a modern design language that combines graceful curves and strong, bold trims while harmonizing with sharp, crisp lines in an impressive, eye-catching style. These alluring combinations create the “Dynamic Balance” design, giving power and forward motion to the design. In addition, the interiors are created with an eye for convenience, luxury, and seamless driving experiences.

In its efforts to build “The Future of Mobility,” VinFast also aims to introduce smart technologies that can inspire consumers to switch to EVs. At the 2021 LA Auto Show, audiences will get a glimpse of some of these technologies, including Smart Security, VinFast’s Traffic and Driver Monitoring System developed by VinAI, and Routix, our AI-powered advanced driver-assistance systems (ADAS), and autonomous driving verification services developed by Vantix. This smart technology can actively detect errors in the shortest time with incredible accuracy.

According to Mr. Michael Lohscheller, the Global CEO of VinFast, “VinFast believes in ‘The Future of Mobility,’ a future where smart vehicles are highly personalized ‘technologies for life’ that combine eco-friendliness with maximum safety and outstanding driver experiences.” He went on to explain that “The LA Auto Show is one of the world’s most influential automotive shows. It is also known as a trailblazer in its support for electric vehicle consumer adoption and education. Thus, VinFast views the show as a perfect stage to demonstrate its commitment to promoting the global trend of green transportation and encouraging electrification.”

In achieving this ambitious goal, VinFast stands as the EV brand offering more EV opportunities with more models spanning multiple market segments while delivering accessible prices, excellent aftersales services, and dedicated customer care with a 10-year warranty that encourages consumers to switch to EVs.

According to Ms. Lisa Kaz, the President and CEO of the LA Auto Show, “Electrification is the biggest transformation the auto show industry has experienced in the past 100 years. The LA Auto Show is excited to welcome EV automakers to our show, including VinFast, where our visitors will be able to discover Vietnam’s first-ever automaker and its all-new EVs. VinFast presents an inspiring vision of the future of mobility centered around electrification and we are excited to keep a close eye on their journey, including welcoming them back to the 2022 LA Auto Show.”

The VinFast EV Global Premiere press conference takes place on November 17, 2021, at 3:30 pm (PST). It will be livestreamed globally via VinFast’s Facebook and YouTube pages.

The exhibition opens for visitors from November 19-28, 2021. Find out more details at: https://vinfastauto.com/globalpremiere.

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To celebrate more than two centuries of experience Morgan Motor Company will collaborate with Pininfarina on a vehicle to be unveiled in 2024.

A Morgan designed by Pininfarina

Morgan’s historic headquarters, is located in England, on Pickersleigh Road near Malvern Link in Worcestershire. This is the only place in the world where Morgans are built, all unique cars assembled by hand using ash wood, aluminum and leather. From the union of this craftsmanship with Pininfarina’s style we expect a lot.

For now there are no further details, as they will be announced in 2024 during Morgan’s 115th year, however, along with the release was released the cover image, a kind of “postcard” of what it will be, a glimpse of the past combined with modern design in very deep colors that evoke tradition and elegance.

Limited edition

Since each Morgan is handmade to order, it is safe to assume that this special Morgan by Pininfarina already has a collector waiting for it. We will know more in the coming months, in the meantime let’s read with attection what Massimo Fumarola, CEO of Morgan Motor Company, said:

“Bodywork is the very essence of creating a car, and it is something we have nurtured and protected at Morgan. We have found that working by hand and not through automation and letting the heart of the creator shape a line or object is what allows the spirit of our company to shine. For us, bodywork also has an ethical significance. Making something with our hands allows us to fully understand and appreciate raw materials and to respect the environment in which they are created. Bodywork is not constrained by trends and boundaries, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is evident and we look forward to sharing much more with our community in due course.”