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Pininfarina’s VinFast Will be exhibited at the 2021 “The Future Of Mobility” Los Angeles Auto Show

Introduction of its two newest aspirational EV models, VF e35 and VF e36, designed by Pininfarina

VinFast, the emerging global smart EV firm from Vietnam, reveals “The Future of Mobility” concept for its global premiere at the 2021 Los Angeles Auto Show®, along with an introduction of its two newest aspirational EV models, VF e35 and VF e36, designed by Pininfarina.

Following its global premiere, VinFast unveiled its “Future of Mobility” concept at the 2021 Los Angeles Auto Show..

“The Future of Mobility” stems from VinFast’s vision of “driving the movement of the global smart EV revolution.” VinFast is fully committed to making a more sustainable future for transportation, allowing people to enjoy intelligent, safe, exciting, and environmentally friendly mobility. VinFast also puts trust in ‘technologies for life’ that serve and bring excitement to customers’ daily lives.

“The Future of Mobility” concept is reflected in every detail of VinFast’s booth. Measuring more than 8,500 square feet, the booth employs streamlined, modern, and futuristic designs while engaging the crowd with energetic white and blue accents. VinFast’s brand colors evoke imagery of a powerful ‘blue electric spark’ endlessly driving the evolution of mobility.

The centerpiece of VinFast’s “Future of Mobility” at this year’s LA Auto Show is its two electric SUV models, VF e35 and VF e36. VinFast’s design team and the world-renowned design studio, Pininfarina, utilize a modern design language that combines graceful curves and strong, bold trims while harmonizing with sharp, crisp lines in an impressive, eye-catching style. These alluring combinations create the “Dynamic Balance” design, giving power and forward motion to the design. In addition, the interiors are created with an eye for convenience, luxury, and seamless driving experiences.

In its efforts to build “The Future of Mobility,” VinFast also aims to introduce smart technologies that can inspire consumers to switch to EVs. At the 2021 LA Auto Show, audiences will get a glimpse of some of these technologies, including Smart Security, VinFast’s Traffic and Driver Monitoring System developed by VinAI, and Routix, our AI-powered advanced driver-assistance systems (ADAS), and autonomous driving verification services developed by Vantix. This smart technology can actively detect errors in the shortest time with incredible accuracy.

According to Mr. Michael Lohscheller, the Global CEO of VinFast, “VinFast believes in ‘The Future of Mobility,’ a future where smart vehicles are highly personalized ‘technologies for life’ that combine eco-friendliness with maximum safety and outstanding driver experiences.” He went on to explain that “The LA Auto Show is one of the world’s most influential automotive shows. It is also known as a trailblazer in its support for electric vehicle consumer adoption and education. Thus, VinFast views the show as a perfect stage to demonstrate its commitment to promoting the global trend of green transportation and encouraging electrification.”

In achieving this ambitious goal, VinFast stands as the EV brand offering more EV opportunities with more models spanning multiple market segments while delivering accessible prices, excellent aftersales services, and dedicated customer care with a 10-year warranty that encourages consumers to switch to EVs.

According to Ms. Lisa Kaz, the President and CEO of the LA Auto Show, “Electrification is the biggest transformation the auto show industry has experienced in the past 100 years. The LA Auto Show is excited to welcome EV automakers to our show, including VinFast, where our visitors will be able to discover Vietnam’s first-ever automaker and its all-new EVs. VinFast presents an inspiring vision of the future of mobility centered around electrification and we are excited to keep a close eye on their journey, including welcoming them back to the 2022 LA Auto Show.”

The VinFast EV Global Premiere press conference takes place on November 17, 2021, at 3:30 pm (PST). It will be livestreamed globally via VinFast’s Facebook and YouTube pages.

The exhibition opens for visitors from November 19-28, 2021. Find out more details at: https://vinfastauto.com/globalpremiere.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.