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Lamborghini Genesis by Bertone: A Glimpse into the Future

In the illustrious history of Lamborghini, one standout gem that often goes unnoticed is the Lamborghini Genesis, a visionary concept car born from the creative prowess of Bertone‘s Caprie Style Centre. Unveiled at the 1988 Turin Motor Show, the Genesis was not just an automobile; it was a bold exploration of the future of automotive design, pushing boundaries and defying conventions.

Design Incubation and Conceptualization

Under the guidance of Marc Deschamps, the Lamborghini Genesis emerged as a conceptual marvel, a prototype that transcended the limitations of its time. Unlike traditional design approaches, the Genesis embraced intuition, interpreting the search for a new dimension in automobiles through the lens of creativity rather than conforming to prevailing technical and design trends.

Powerful Heart and Futuristic Vision

At its core, the Lamborghini Genesis boasted a robust 455 Hp Lamborghini Countach V12 engine, a powerhouse that echoed the marque’s legacy of high-performance vehicles. Paired with a 3-speed TorqueFlite automatic transmission, the Genesis exuded power and sophistication, transferring its might to the rear wheels with thrilling precision.

Unique Design Elements

What set the Genesis apart were its revolutionary design elements. The prototype was envisioned as a people-carrier, capable of accommodating four to six passengers. The large, entirely glazed greenhouse not only provided an expansive view but also contributed to the feeling of openness within the vehicle. The innovative use of space was complemented by the unconventional door configuration – two front doors hinged on the central pillar of the windscreen and rear sliding doors.

Provocative Design and Comfort Fusion

Bertone’s vision for the Genesis was deliberately provocative, anticipating a future where changing human needs required innovative design solutions. The sports car concept seamlessly blended high performance and an exciting aesthetic with criteria of spaciousness and comfort. Recognizing a shift in car owners’ preferences towards increased comfort, the Genesis presented itself as a captivating, fast, and comfortable “road jet.”

The Unfulfilled Destiny

While the Lamborghini Genesis embodied the future of automotive design, it faced challenges in translating its vision into reality. Weighing approximately 1,800 kg and featuring shorter ratios from the 3-speed automatic transmission of Chrysler origin, the Genesis was notably slower than the iconic Countach. Unfortunately, the concept never progressed beyond the prototype stage, remaining a tantalizing vision of what could have been.

Legacy in the Bertone ASI Collection

Today, the Lamborghini Genesis stands as a testament to the daring spirit of innovation that characterized the late 20th century. Preserved within the Bertone ASI Collection, this futuristic concept car serves as a reminder of the creative audacity that drives the automotive industry forward. While it never graced the streets in a production form, the Lamborghini Genesis remains a revered piece of automotive history, a symbol of what happens when imagination and engineering collide in pursuit of the extraordinary.

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asso di picche in movimento

As the world gathers at Milano Design Week, Italdesign emerges with an unparalleled showcase, debuting the 1:1 physical model of the Asso di Picche in Movimento. A testament to precision and artisanal mastery, this model transcends digital renderings to embody the essence of Italdesign’s vision and commitment to excellence. On display from April 15-21, this remarkable creation beckons enthusiasts and industry insiders alike to witness automotive history in the making.

Joaquin Garcia, Head of Design at Italdesign, reflects on the significance of tangible models in today’s digital age: “In an era dominated by digital innovation, a tangible 1:1 model remains central in its ability to captivate, inspire, and evoke genuine emotional response.” Garcia emphasizes the importance of public input in refining designs to meet customer expectations, underscoring Italdesign’s dedication to perfection.

CEO Antonio Casu highlights Italdesign’s unparalleled expertise in modeling and coachbuilding, essential for maintaining quality and competitiveness on a global scale. From the Nissan GT-R50 to the Caterham Project V concept coupé, Italdesign’s projects are a testament to their commitment to excellence.

Crafted from a fusion of epoxy resin and plexiglass, the Asso di Picche in Movimento model is meticulously detailed, coated in metallic grey paint with hints of blue, evoking a sense of motion and fluidity. Every aspect, from the lighting clusters to the precision-engineered rims and tires, showcases Italdesign’s dedication to perfection.

Beyond celebrating Italdesign’s heritage, the Asso di Picche in Movimento offers a modern interpretation of the original Audi Karmann Asso di Picche, a timeless masterpiece designed by the legendary Giorgetto Giugiaro in 1973. Garcia explains, “It suggests a humanized approach to technology and prioritizes sustainability, enhancing the human-centric connection between driver, vehicle, and nature.”

Every detail of the Asso di Picche in Movimento is meticulously crafted with the needs of the driver and passengers in mind. From enhanced safety features to a seamless integration of technology and luxurious interiors, the model offers a glimpse into the future of automotive design.

As visitors immerse themselves in the Asso di Picche in Movimento experience at Milano Design Week, they are reminded of the beauty and resilience of the natural world, enveloped in a sensory journey unlike any other.

For enthusiasts and industry professionals alike, Italdesign’s unveiling of the Asso di Picche in Movimento marks a pivotal moment in automotive history, a celebration of innovation, craftsmanship, and the enduring legacy of Italdesign.