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Bertone logo evolution

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Carrozzeria Bertone has a long history and is without doubt one of the most important coachbuilder ever. It was based in Grugliasco in northern Italy. Gruppo Bertone was founded as Carrozzeria Bertone in 1912 by Giovanni Bertone. Designer Nuccio Bertone took charge of the company after World War II and the company was divided into two units: Carrozzeria for manufacturing and Stile Bertone for styling. Until its bankruptcy in 2014, the company was headed by the widow of Nuccio Bertone, Lilli Bertone. After its bankruptcy, the Bertone name was retained by some of its former employees who continued as a Milan-based design company, Bertone Design. During its long history, Bertone used different badges. We were curious about it and put them all together. Let us know which one is your favourite in the comment section.

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Chris65
3 years ago

1958-1964. Dat schildje, die kleuren. Herkenbaar chique.
Hoe is men gekomen aan de knik in de “b”?
Weet iemand dat?

Italian coachbuilding is a revered art form that has shaped the automotive industry for over a century. From elegant classic cars to sleek modern motorcycles, Italian designers and craftsmen have consistently pushed the boundaries of style and engineering.

In this article, we’ll explore the rich history of Italian coachbuilding, its influence on modern vehicle design, and how it continues to inspire innovation in both cars and motorcycles.

The Origins of Italian Coachbuilding

Early Pioneers

Italian coachbuilding traces its roots back to the late 19th century when skilled artisans began crafting custom bodies for horse-drawn carriages. As automobiles emerged, these craftsmen naturally transitioned their skills to the new motorized vehicles.

The Golden Age

The 1950s and 1960s are often considered the golden age of Italian coachbuilding. During this period, legendary names like Pininfarina, Bertone, and Zagato rose to prominence, creating iconic designs for luxury brands such as Ferrari, Alfa Romeo, and Maserati.

Famous Italian Coachbuilders

Pininfarina

Founded in 1930, Pininfarina is perhaps the most renowned Italian design house. They’ve created countless iconic designs for Ferrari, including the 250 GT and the Testarossa.

Bertone

Bertone, established in 1912, is known for its bold and innovative designs. They’ve worked with numerous brands, including Lamborghini, for whom they designed the revolutionary Miura.

Zagato

Zagato, founded in 1919, is famous for its lightweight, aerodynamic designs. Their signature double-bubble roof has become an iconic feature in automotive design.

The Influence of Italian Design on Modern Vehicles

Automotive Aesthetics

Italian coachbuilders have had a profound impact on automotive aesthetics worldwide. Their emphasis on flowing lines, balanced proportions, and attention to detail has influenced car designers across the globe.

Motorcycle Design

The influence of Italian design extends beyond cars to motorcycles as well. Brands like Ducati and MV Agusta are renowned for their beautifully crafted bikes that blend form and function seamlessly.

From Cars to Motorcycles: The Evolution of Italian Design

Shared Design Principles

Many of the design principles that made Italian cars so iconic have been applied to motorcycle design. The focus on sleek lines, aggressive stances, and eye-catching details is evident in both Italian cars and bikes.

Technological Advancements

As technology has advanced, Italian designers have embraced new materials and manufacturing techniques. This has allowed for even more creative and innovative designs in both cars and motorcycles.

The Modern Era of Italian Coachbuilding

Adapting to Change

While traditional coachbuilding has declined with the rise of mass production, Italian design houses have adapted by offering design and engineering services to major manufacturers.

Arese RH95 Grigio Artico Touring Superleggera

Concept Cars and Limited Editions

Many Italian coachbuilders now focus on creating stunning concept cars and limited-edition models, showcasing their creativity and craftsmanship.

Italian Design in the Motorcycle World

Iconic Italian Motorcycle Brands

Ducati, MV Agusta, and Aprilia are just a few of the Italian motorcycle brands known for their stunning designs and high performance.

Custom Motorcycle Builders

A new generation of custom motorcycle builders in Italy is carrying on the coachbuilding tradition, creating one-of-a-kind bikes that blend classic style with modern technology.

The Future of Italian Vehicle Design

Embracing Electric Vehicles

Italian designers are at the forefront of electric vehicle design, creating stunning concepts that blend traditional Italian style with cutting-edge technology.

Continuing Innovation

From advanced aerodynamics to innovative use of materials, Italian designers continue to push the boundaries of what’s possible in vehicle design.

Preserving Italian Coachbuilding Heritage

Museums and Collections

Several museums in Italy are dedicated to preserving the history of Italian coachbuilding, showcasing iconic designs from the past century.

Restoration and Maintenance

A thriving industry has developed around the restoration and maintenance of classic Italian-designed vehicles, ensuring that these works of art continue to be enjoyed for generations to come.

The Impact of Italian Design on Motorcycle Accessories

Style Meets Function

The influence of Italian design extends to motorcycle accessories as well. From sleek helmets to stylish riding gear, Italian designers bring a touch of elegance to every aspect of motorcycling.

Performance Enhancements

Italian-designed performance parts, such as exhaust systems and suspension components, often blend beautiful aesthetics with improved functionality. One area where Italian design sensibility has made a significant impact is in motorcycle safety accessories.

For example, the motorcycle horn, an essential safety feature, has been reimagined by some manufacturers to be both highly effective and aesthetically pleasing. These modern horns offer improved sound output while maintaining a sleek design that complements the overall look of the bike.

Celebrating Italian Design in the Digital Age

Online Communities

Enthusiasts of Italian-designed vehicles have formed vibrant online communities, sharing information, photos, and restoration tips.

Virtual Design Tools

Modern technology allows designers to create and showcase their concepts digitally, opening up new possibilities for innovation and collaboration.

Conclusion

The art of Italian coachbuilding continues to inspire and influence vehicle design around the world. From classic cars to modern motorcycles, the passion for beautiful, functional design remains at the heart of Italian craftsmanship.

As we look to the future, it’s clear that Italian designers will continue to shape the aesthetics and performance of vehicles for generations to come, blending tradition with innovation in their own inimitable style.