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Petersen Automotive Museum celebrates Pininfarina with new exhibit

The Aesthetic of Motoring: 90 Years of Pininfarina” will showcase the diversity and versatility of the coachbuilder’s designs through four milestone examples – the 1931 Cadillac Model452A Boattail Roadster, 1947 Cisitalia 202 Coupe, 1966 Dino Berlinetta 206 GT Prototype and 2019 Automobili Pininfarina “Battista” Design Model

The Petersen Automotive Museum in Los Angeles will debut a new exhibit celebrating Italian design firm and coachbuilder Pininfarina on March 25. Located in the Armand Hammer Foundation Gallery, “The Aesthetic of Motoring: 90 Years of Pininfarina” will convey the significance and evolution of the Italian car design firm and coachbuilder through a curated display of four key automobiles representing its storied 90-year history.

Vehicles on display will include a 1931 Cadillac Model 452A Boattail Roadster, the first Pininfarina body mounted on a non-Italian chassis; a 1947 Cisitalia 202 Coupe, widely considered one of the most attractive vehicles ever built; a 1966 Dino Berlinetta 206 GT Prototype, the first mid-engine Ferrari; and a 2019 Automobili Pininfarina “Battista”, which is an early design model of the luxury hypercar rather than a functioning automobile. A 1967 Ferrari 365P Berlinetta Speciale “Tre Posti, the last vehicle bodied by Pininfarina for a private client, will replace the 1966 Dino Berlinetta 206 GT Prototype in April 2021.

“With its commitment to elegant, aerodynamic design and small-scale production, Pininfarina has created some of the most innovative and revered car designs in the history of the automobile,” said Petersen Automotive Museum Executive Director Terry L. Karges. “The new exhibit will provide visitors with a behind-the-scenes look at the company’s design history while paying homage to its innovation through these four rarely-seen vehicles.

We are honored that a prestigious museum such as the Petersen is dedicating an exhibition to our anniversary,” said Chairman of the Pininfarina Group, Paolo Pininfarina. “The models on display perfectly represent our identity, which today is the same as in the 1930s: the centrality of design, an aesthetic sense capable of creating timeless beauty, the obsession with quality, the force of a tradition that combines industry, technology and stylistic research. Pininfarina has built up 90 years of innovation in compliance with these values”.

The exhibit will join several other Pininfarina-designed vehicles currently on display throughout the museum. On the Otis Booth History Floor, the vehicles on display include a 1959 Ferrari 250 GT Interim Berlinetta, 1985 Ferrari 288 GTO, 1989 Ferrari Testarossa, 1991 Ferrari F40 and a 2004 Ferrari Enzo as part of the “Supercars” exhibit. In The Vault presented by Hagerty, there are additional Pininfarina-designed vehicles available for viewing including a 1953 Nash-Healey Roadster, 1954 Nash-Healey Le Mans Coupe, 1972 Ferrari 365 GTC/4, 2001 Ferrari 550 Barchetta, 2010 Ferrari 599 GTO, 2014 Ferrari F12, 2017 Ferrari F12 70th Anniversary, the 1982 Ferrari 308 GTSi from “Magnum PI” and a Ferrari 458 Challenge Art Car by Tyler Ramsey.

The Aesthetic of Motoring: 90 Years of Pininfarina” closes Dec. 5, 2021. For more information about the Petersen Automotive Museum and its exhibits, visit Petersen.org.

About The Petersen Automotive Museum Foundation

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Blvd. (at Fairfax) in Los Angeles, California, 90036. For general information, call 323-930-CARS or visit Petersen.org.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.