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The Flamboyant Car Design

Between 1946 and 1950 Ghia, Stabilimenti Farina and Pininfarina proposed a limited series of car bodies with a low and flowing line whose most striking feature were the covered wheel arches on the front and rear, a solution that required to widen the car to allow steering. These cars had opulent shapes, built on the chassis of various brands and conceived with the primary function of showing off the main elegance competitions so widespread at the time (Ghia’s creations made a sensation at the “Jour d’Elegance” in Lausanne in 1946).

Build as cabriolet or coupé without central pillar, the cars were defined “flamboyant” by an American journalist of the time and this term remained as an almost official qualification for them with which the two coachbuilders gained wide notoriety in Italy and abroad, especially in France.

This definition referred to the eccentric interpretations of the aerodynamic school by French coachbuilders in the second half of the 1930s and characterized by particularly sinuous and enveloping lines.

1946 Fiat 1500 Cabriolet Gran Sport by Ghia

© Ard und Arnoud op de Weegh

Designed by Felice Bianco, Ghia built 2 Coupè (one based on Fiat 1500 and one on Fiat 1100) and 2 Cabriolets. The car shown here is the Cabriolet Fiat 1500 that was originally painted grey-blue, winner of several elegance contests all over Italy.

1946 Lancia Astura Coupè by Stabilimenti Farina

Riccardo Moncalvo

Michelotti’s creation, known as “monolith” as Michelotti himself called it, this model caused a big sensation during the fashion show in Lausanne, which also appeared on all the posters of the event. The front part anticipates the Tank Style that we will see on other models of Stabiliment Farina.

1947 Lancia Aprilia Cabriolet by Pininfarina

© Archivio Riccardo Moncalvo

Also PininFarina ventured into the Flamboyant Style with this one-off built on a Lancia Aprilia chassis. It was unveiled at the 1947 Geneva Motor Show. It survived and today is part of a private collection.

1947 Lancia Astura Cabriolet by Stabilimenti Farina

Two cabriolets built with Michelotti’s design. This model, created to amaze, won in 1947 the Coppa d’Oro at the Concorso d’Eleganza of Villa d’Este leaving behind the Cisitalia 202.

1948 Lancia Aprilia Berlinetta Sport by Ghia

Designed by Felice Bianco this Lancia Aprilia Berlinetta Sport was unveiled at the 1948 Turin Auto Show. The photo shows the two mobile wheel arche covers designed by Umberto Capalbi in open position.

1948 Alfa Romeo 6C 2500 SS by Ghia

This futuristic Super Sport convertible built on a 6C base was released in 1948 and was awarded the same year at the elegance concours in Rome and Montecarlo.

1948 Talbot T26 Record by Ghia

© Cussler Museum

The French Talbot Lago Record enjoyed a celebrity moment at the end of the 1940s thanks also to the original bodyworks set up by Ghia.

1949 Delahaye 135 by Ghia

© Artcurial

In 1949 the mechanics of the Delahaye 135 housed a sumptuous and audacious bodywork prepared by Ghia with some typical connotations that earned it the definition of “flamboyant”.

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Photo courtesy of Auto Storica

The Ferrari Berlinetta Boxer (BB), produced from 1973 to 1984, stands as one of Ferrari’s most radical shifts in design and engineering, thanks to the collaborative work with Pininfarina. The BB was Ferrari’s first mid-engine road car, marking a significant departure from Enzo Ferrari’s long-standing preference for front-engine designs. Its introduction signified a new chapter for Ferrari, aligning more closely with the trends set by other supercar manufacturers at the time.

Origins and Design Inspiration

Designed under the direction of Leonardo Fioravanti, the Ferrari 365 GT4 BB (the first iteration of the BB series) debuted at the 1971 Turin Auto Show, and production began in 1973. One fascinating anecdote about the car is that its “BB” initials reportedly stood for Brigitte Bardot, the famous French actress, which was a codename used during development and remained with the model​.

The BB’s design was sleek and revolutionary. It featured a wedge-shaped, low-profile body, which became a staple of 1970s supercar aesthetics. One of its unique design elements was the bicolored bodywork, with a black lower section that visually slimmed the car while emphasizing its elongated shape. Its pop-up headlights and minimalist, flowing lines were indicative of Pininfarina’s ability to combine functionality with elegance, helping the car stand out from its competitors​.

Mid-Engine Innovation

Before the BB series, Ferrari had always adhered to front-engine layouts for its road cars, famously stating, “Never put the cart before the horse.” However, the mid-engine layout, which Ferrari had already used in its Dino models, became necessary as rivals like Lamborghini began popularizing the mid-engine format in supercars.

The 512 BB (introduced in 1976) featured a 5.0-liter flat-12 engine, mounted in the middle of the car, right behind the driver, delivering 360 horsepower. While this engine was commonly referred to as a “Boxer,” it was technically a 180-degree V12, not a true Boxer engine. In a true Boxer engine, opposing pistons move in opposite directions, but in the 512 BB, they moved simultaneously in the same direction​ This flat configuration allowed for a lower center of gravity, which significantly improved the car’s handling.

Performance and Engineering Marvels

The 512 BB was more than just a stylish car—it was a high-performance machine capable of a top speed of 302 km/h (187 mph) and accelerating from 0 to 100 km/h in just 5.4 seconds. The car’s engineering wasn’t just limited to its engine. It featured independent suspension on all four wheels and a sophisticated five-speed manual transmission mounted below the engine, showcasing Ferrari’s commitment to performance.

Over the years, the BB saw several iterations. The BB 512i, introduced in the early 1980s, swapped the carburetors for Bosch K-Jetronic fuel injection, which lowered emissions and improved fuel efficiency without sacrificing too much power. Although the power dropped slightly to 340 hp, it remained one of the fastest road cars of its era​.

Legacy and Influence

The BB series laid the groundwork for Ferrari’s later mid-engine supercars, such as the Ferrari Testarossa, which succeeded the BB 512i in 1984. It also marked a significant shift for Ferrari, transitioning from the era of front-engine grand tourers to mid-engine supercars.

Today, the Ferrari Berlinetta Boxer remains a prized collector’s item. Its combination of cutting-edge design by Pininfarina, revolutionary mid-engine layout, and Ferrari’s racing heritage makes it one of the most iconic cars in the brand’s history. With only 387 units produced of the original 365 GT4 BB, and slightly more of the later 512 BB and BB 512i models, its rarity further solidifies its place in the pantheon of classic supercars.

The Ferrari BB, both for its groundbreaking design and engineering, represents one of Ferrari’s most influential models. Its innovations in the mid-engine supercar market, coupled with Pininfarina’s masterful styling, continue to captivate enthusiasts and collectors to this day.

Which Ferrari model is your favorite? Let us know in the comments!