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News17 April 2024 by Andreas 188 Viewed

Italdesign Unveils Asso di Picche in Movimento at the Milano Design Week

asso di picche in movimento

As the world gathers at Milano Design Week, Italdesign emerges with an unparalleled showcase, debuting the 1:1 physical model of the Asso di Picche in Movimento. A testament to precision and artisanal mastery, this model transcends digital renderings to embody the essence of Italdesign’s vision and commitment to excellence. On display from April 15-21, this remarkable creation beckons enthusiasts and industry insiders alike to witness automotive history in the making.

Joaquin Garcia, Head of Design at Italdesign, reflects on the significance of tangible models in today’s digital age: “In an era dominated by digital innovation, a tangible 1:1 model remains central in its ability to captivate, inspire, and evoke genuine emotional response.” Garcia emphasizes the importance of public input in refining designs to meet customer expectations, underscoring Italdesign’s dedication to perfection.

CEO Antonio Casu highlights Italdesign’s unparalleled expertise in modeling and coachbuilding, essential for maintaining quality and competitiveness on a global scale. From the Nissan GT-R50 to the Caterham Project V concept coupé, Italdesign’s projects are a testament to their commitment to excellence.

Crafted from a fusion of epoxy resin and plexiglass, the Asso di Picche in Movimento model is meticulously detailed, coated in metallic grey paint with hints of blue, evoking a sense of motion and fluidity. Every aspect, from the lighting clusters to the precision-engineered rims and tires, showcases Italdesign’s dedication to perfection.

Beyond celebrating Italdesign’s heritage, the Asso di Picche in Movimento offers a modern interpretation of the original Audi Karmann Asso di Picche, a timeless masterpiece designed by the legendary Giorgetto Giugiaro in 1973. Garcia explains, “It suggests a humanized approach to technology and prioritizes sustainability, enhancing the human-centric connection between driver, vehicle, and nature.”

Every detail of the Asso di Picche in Movimento is meticulously crafted with the needs of the driver and passengers in mind. From enhanced safety features to a seamless integration of technology and luxurious interiors, the model offers a glimpse into the future of automotive design.

As visitors immerse themselves in the Asso di Picche in Movimento experience at Milano Design Week, they are reminded of the beauty and resilience of the natural world, enveloped in a sensory journey unlike any other.

For enthusiasts and industry professionals alike, Italdesign’s unveiling of the Asso di Picche in Movimento marks a pivotal moment in automotive history, a celebration of innovation, craftsmanship, and the enduring legacy of Italdesign.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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At the prestigious Auto China 2024 event in Beijing, car enthusiasts and industry insiders alike were treated to a groundbreaking revelation: the world premiere of Italdesign’s Quintessenza. Representing a fusion of human ingenuity and natural inspiration, the Quintessenza embodies a harmonious relationship between humans and the elements, offering a fresh perspective on automotive design and functionality.

Rooted in a human-centric approach, the Quintessenza project places individuals at the forefront, both as creators and users. From design conception to construction, humans drive every aspect of the Quintessenza’s development. As users, they engage with the vehicle to connect with nature’s diverse elements, fostering a profound sense of connection and agency.

Drawing on over five decades of Italdesign’s heritage, the Quintessenza’s design philosophy integrates flexibility, freedom, sportiness, and duality. It encapsulates the Italian essence of design as a universal expression, seamlessly merging technology with human-machine interaction while incorporating natural elements to bridge the gap between occupants and the outside world.

Positioned to cater to adventurous individuals seeking urban functionality and a deeper connection with nature, the Quintessenza falls within the performance pick-up and sport activity vehicle category, offering versatility and excitement on and off the road.

Exterior-wise, the Quintessenza boasts a dual nature, blending the dynamic prowess of a GT with the versatile adaptability of a pick-up truck. Its design intricately balances sporty aesthetics with practical functionality, featuring muscular yet fluid lines that emphasize its dual-purpose capabilities. The vehicle’s front exudes a sporty GT vibe, while the rear emphasizes usability akin to pick-up trucks and off-road vehicles.

The exterior design showcases innovative aerodynamic features, including an active splitter system that adjusts based on driving conditions to optimize downforce and cooling. Moreover, the incorporation of natural fiber composite elements enhances both strength and aesthetics, underscoring Italdesign’s commitment to marrying form with function.

Internally, the Quintessenza continues its human-centric approach, boasting a minimalist yet functional interior design. A floating central dashboard, adorned with marble-based fabric, seamlessly integrates air conditioning and human-machine interface controls, offering a futuristic yet intuitive user experience. Advanced haptic technology embedded in upholstery further enhances usability, integrating vehicle controls into the console for effortless access.

The Quintessenza’s user experience extends beyond conventional boundaries, with nearly all onboard features customizable via smartphones. Through a dedicated app, drivers can personalize their driving experience, from interior lighting to audio preferences, further enhancing the vehicle’s allure as a personalized extension of the individual.

In line with the “never lost” concept, the Quintessenza’s UX-UI interface ensures occupants remain seamlessly connected with their surroundings. Through dynamic projections, passengers are continuously informed about the vehicle’s location and destination, fostering a sense of security and adventure.

The Quintessenza’s debut at Auto China 2024 heralds a new era of automotive innovation, where human creativity converges with natural inspiration to redefine the driving experience. As Italdesign continues to push the boundaries of design and functionality, the Quintessenza stands as a testament to the enduring bond between humans, nature, and automotive excellence.

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